Home / Knowledge / News / Fashion / Levi's & Brooks Brothers partner on a new line
Levi's & Brooks Brothers partner on a new line
30
Jul '10
Two renowned American apparel icons, the Levi's brand and Brooks Brothers, announce the launch of a new collection of jeanswear for men, Levi's Jeans, Made in the USA for Brooks Brothers. Available at Brooks Brothers stores nationwide, online and in Brooks Brothers catalogs beginning July 29, the collection is the latest in an ongoing series of special collaborations for both brands and re-affirms a shared commitment to products that are "made in America".

"From presidents to pop artists, pioneers with a distinctly American optimism have been devoted to the purpose and timelessness of Brooks Brothers and Levi's products," offers Carl Chiara, director of Men's and Women's Brand Concepts and Special Projects for the Levi's Brand, The Americas. "Levi's jeans and Brooks Brothers suits have been staples of American menswear through world wars and civil wars, booms and busts, and the continued transformation and redefinition of the American frontier; It may have taken us over 135 years, but we are finally joining forces and are excited to be doing something together!"

Lou Amendola, Brooks Brothers Chief Merchandising Officer, added, "For generations, nothing has conveyed the image of iconic American style more than a pair of Levi's jeans worn with a Brooks Brothers button-down shirt. With our exclusive jeans collection we have created something that is both authentic and timeless. It is our shared commitment to quality and craftsmanship combined with equal measures of innovation and tradition which have allowed both brands to stand the test of time."

Levi's Jeans, Made in the USA for Brooks Brothers features a carefully crafted assortment of sophisticated and classic jeans for Brooks Brothers' customers. Offered in a range of timeless finishes and washes, the line consists of the original and iconic 501 jean, the celebrated 505 jean (the zip-fly "sibling" of the 501 jean) and the modern and streamlined 514 Slim Straight jean. Each of these jeans is crafted in a factory in Los Angeles using imported materials.

Brooks Brothers collaboration with the Levi's brand is a truly natural and authentic fit. Brooks Brothers was a pioneer, introducing America's earliest ready-to-wear fashion emporium in 1818 just as the invention of the blue jean in 1873 defined the product category, both for the Levi's brand and all denim-makers to follow. Since then both companies – driven by a respect for quality and integrity that is embodied in Brooks Brothers' "Golden Fleece" and in Levi's Two Horse Design – have amassed a long history of serving the needs of pioneering men in the USA and around the world.

The Levi's brand


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search