Home / Knowledge / News / Fashion / Janie Bryant partners with Maidenform
Janie Bryant partners with Maidenform
03
Aug '10
Call it a revealing look at underwear: Janie Bryant, the costume designer for the AMC TV hit series “Mad Men,” has partnered with Maidenform Brands, Inc. to help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style.

In her role as Maidenform's Wardrobe Expert, Ms. Bryant who won an Emmy for her work on HBO's “Deadwood” western themed series and is now a multiple Emmy nominee for her work on “Mad Men,” will join Maidenform in helping educate consumers by offering flattering fit and styling tips as well as share her expertise in dressing an array of body types, a skill honed while working on the set.

“Usually, the television-viewing audience doesn't see the foundation pieces, but it's so important to me that the actors not only feel their character on the outside, but on the inside as well, and that is why intimates plays an integral role,” said Ms. Bryant.

“I am thrilled to be teaming up with Maidenform to help educate women on the role of intimate apparel as the ultimate foundation of fashion. Maidenform has a strong heritage of product innovation and fit expertise, and I share the same passion and commitment to helping every woman look and feel her best which starts with the first thing she puts on.”

The collaboration with Maidenform will take Ms. Bryant to social media and consumer events across the country throughout this year and next.

“Throughout our 88-year history, Maidenform has been committed to providing women with innovative and truly comfortable underpinnings to help them look and feel their best,” said Maidenform CEO Maurice Reznik. “Enlisting the expertise of Ms. Bryant gives our consumers professional advice from the world of celebrity wardrobing and stresses the importance of the role intimate apparel plays in the foundation of fashion.”

“The partnership with Janie and Maidenform is an exciting and unique venture. We share like brand philosophies, are passionate about the importance of foundations as part of a woman's wardrobe and fundamentally agree on empowering women to enhance their sensuality and confidence,” said Lucille DeHart Chief Marketing Officer.

The collaboration will coincide with the publication of Ms. Bryant's style tome “The Fashion File” set for release this fall, which aims to help women “tap into their inner leading lady.”

Maidenform Brands Inc


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search