Home / Knowledge / News / Fashion / Nine West's Runway Relief Program with CFDA
Nine West's Runway Relief Program with CFDA
17
Aug '10
Nine West is hitting the pavement in New York City for Spring/Summer 2011 Fashion Week to raise funds and awareness for Fashion Targets Breast Cancer, The Council of Fashion Designers of America's charitable organization. Jones Apparel Group is partnering with CFDA to create Nine West's Runway Relief Program, an initiative aimed to marshal the forces of the fashion and modeling industries to step for a cause.

Nine West's Runway Relief Program has enlisted top fashion models including Coco Rocha, Jessica White, Michelle Alves and Lisalla Montenegro as well as other models participating in New York Fashion Week to wear a limited edition, Nine West boot.

These unique boots are equipped with an Omron GOsmart Pocket Pedometer (HJ-303) that track how many steps each model takes while going from castings and fittings to post-fashion show fetes. Each step taken in the boot will equal a pre-determined monetary amount that [Jones/ Nine West] will donate directly to Fashion Targets Breast Cancer.

Stacy Lastrina, Chief Marketing Officer of Jones Apparel Group and creator of this innovative concept said, "With Nine West's Runway Relief Program we are capturing the energy that models exude during Fashion Week, and translating it into a meaningful way to motivate the fashion community and consumers to give back."

"We are excited to be a part of Nine West's Runway Relief Program," said Steven Kolb, Executive Director of the CFDA. "Partnering with Nine West will make a powerful statement to encourage the industry and their shoppers to get involved in Fashion Target Breast Cancer."

Fred Allard, Nine West's Creative Director and designer of the bootsaid, "The boot has a combination of rugged, worn leathers and antique pewter hardware, creating a military-inspired boot that can be worn on the go with any outfit."

To kick off Nine West's Runway Relief Program, famed photographer Nigel Barker will photograph the forty models from Elite, IMG, Next and Marilyn modeling agencies in an iconic New York City location, capturing fashion giving back on camera.

Jones Apparel Group Inc


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search