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Nine West's Runway Relief Program with CFDA
17
Aug '10
Nine West is hitting the pavement in New York City for Spring/Summer 2011 Fashion Week to raise funds and awareness for Fashion Targets Breast Cancer, The Council of Fashion Designers of America's charitable organization. Jones Apparel Group is partnering with CFDA to create Nine West's Runway Relief Program, an initiative aimed to marshal the forces of the fashion and modeling industries to step for a cause.

Nine West's Runway Relief Program has enlisted top fashion models including Coco Rocha, Jessica White, Michelle Alves and Lisalla Montenegro as well as other models participating in New York Fashion Week to wear a limited edition, Nine West boot.

These unique boots are equipped with an Omron GOsmart Pocket Pedometer (HJ-303) that track how many steps each model takes while going from castings and fittings to post-fashion show fetes. Each step taken in the boot will equal a pre-determined monetary amount that [Jones/ Nine West] will donate directly to Fashion Targets Breast Cancer.

Stacy Lastrina, Chief Marketing Officer of Jones Apparel Group and creator of this innovative concept said, "With Nine West's Runway Relief Program we are capturing the energy that models exude during Fashion Week, and translating it into a meaningful way to motivate the fashion community and consumers to give back."

"We are excited to be a part of Nine West's Runway Relief Program," said Steven Kolb, Executive Director of the CFDA. "Partnering with Nine West will make a powerful statement to encourage the industry and their shoppers to get involved in Fashion Target Breast Cancer."

Fred Allard, Nine West's Creative Director and designer of the bootsaid, "The boot has a combination of rugged, worn leathers and antique pewter hardware, creating a military-inspired boot that can be worn on the go with any outfit."

To kick off Nine West's Runway Relief Program, famed photographer Nigel Barker will photograph the forty models from Elite, IMG, Next and Marilyn modeling agencies in an iconic New York City location, capturing fashion giving back on camera.

Jones Apparel Group Inc


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