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Launch of Gucci Connect E-vent on Sept 22
Aug '10
In celebration of the launch of its new luxury Digital Flagship store at gucci.com, Gucci will break new ground on September 22nd, 2010, by connecting the event world and virtual world with Gucci Connect E-vent, hosted on gucciconnect.com.

Taking live-streaming of fashion shows to the next level, Gucci introduces a fresh, new way of allowing Gucci enthusiasts worldwide to engage with the House and its fashion show through its own proprietary social networking video technology. Gucci Connect E-vent will allow users to share their live webcam videos - online and at the Gucci show space - with assigned virtual seating at the E-vent.

The Gucci Connect initiative will play an important role in redefining fashion shows by integrating multiple platforms with video technology - online, social networking and event - thereby allowing larger audiences to experience the fashion show as one.

Beginning September 1st, virtual guests will be able to sign up on gucciconnect.com to receive an e-ticket granting them access to the E-vent as a virtual attendee at Frida Giannini's Women's Spring Summer 2011 in Milan on September 22nd, 2010.

Gucci Connect E-vent will offer the same guest benefits to virtual guests as Milan event guests with live runway presentation, virtual seating with webcam videos shared at the Gucci show space and social networking opportunities. Through Gucci Connect's webcam share technology, virtual guests will be mixing with the world's buyers and press, who attend the seasonal fashion shows in New York, London, Milan and Paris.

Gucci, a pioneer of the luxury online shopping experience since 2002, opens its new luxury Digital Flagship store at gucci.com. Following an 18 month architectural renovation under the direction of Gucci Creative Director Frida Giannini, the new online retail destination takes advantage of the most innovative technologies available today thereby seamlessly integrating rich content, shopping and social networking to provide the site's monthly 2.5 million unique visitors with an aesthetic and customer-oriented experience that replicates the one they have when entering a Gucci signature flagship store in Rome, New York, London or Shanghai.


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