Home / Knowledge / News / Fashion / Magic will work at Macy's this fall
Magic will work at Macy's this fall
08
Sep '10
This fall, Macy's takes magic to a whole new level with the launch of its "Find Your Magic" campaign. Harnessing the power of the magical Macy's brand, the effort aims to dazzle and delight customers and the general public.

From incredible fashion and value to world-famous events, the magic of Macy's has been enchanting the world for more than 150 years. With a new iconic television spot, magic in-store elements, and an engaging online destination, Macy's will create a sense of fantasy with fresh and fun experiences for customers everyday.

"With more than 150 years of magic-making experience, Macy's is the place where everything comes together for our customers in fun and entertaining ways," said Martine Reardon, executive vice president of Marketing for Macy's. "Our brand promises a magical experience everyday, whether that is the excitement of finding the perfect shoe or seeing a giant character balloon take flight on Thanksgiving Day, the magic of Macy's is evident in acts both big and small."

Pulling back the curtain to reveal the magic backstage, Macy's newest and most ambitious commercial yet, will give viewers a preview of the incredible spectacle behind Macy's everyday magical promise. From the best brands to renowned events, behind the door marked "employees only" is where the magic begins.

Appropriately titled "Backstage," the spot will take viewers on a journey through a bustling world where designers and staff prep assortments, add their unique touches to Macy's most famous events, and of course, deal with unexpected situations that make everyday at Macy's an extraordinary experience.

Starting with a simple request by a customer for the perfect shoe, we follow our associate through the stock room door that leads to the magic behind the star. As he tackles the maze, we encounter Macy's stable of celebrity designers, including Sean "Diddy" Combs, Tommy Hilfiger, Jennifer Lopez, Rachel Roy, Jessica Simpson, Martha Stewart and Donald Trump, as they avoid or, in one special case, create mayhem while they ready their exclusive products for the Macy's selling floor.

The stars intermingle with the rest of the staff who are busy stocking, rehearsing or fine-tuning elements of beloved traditions, including Macy's Thanksgiving Day Parade, Macy's 4th of July Fireworks and Macy's Flower Show. It takes a village of magic-makers to create the experiences that have made Macy's the star attraction for more than 150 years, but at the end of the day, the customer is at the center of everything.

Helmed by Augustus Punch, the consortium which consists of director Michael Gracey and his team, Diesel Schwarze and Alexandra Bolton, the spot also features cameos by the Radio City Rockettes, an animated Virginia O'Hanlon from Yes, Virginia, and the one and only Santa Claus. Created in collaboration with JWT New York and Macy's Marketing, 60 and 30-second versions of the spot will begin to air ingeneral market media on September 12th.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search