Home / Knowledge / News / Fashion / Johan Lindeberg & Kellwood to launch BLK DNM
Johan Lindeberg & Kellwood to launch BLK DNM
13
Sep '10
Swedish fashion designer, Johan Lindeberg, has officially joined forces with Kellwood as Creative Director of BLK DNM (pronounced Black Denim), a New York based denim brand to launch in the United States and Europe February 2011.

Lindeberg began his career in denim as the International Marketing Director for Diesel and left in 1995 to create his eponymous lifestyle brand, J.Lindeberg, in 1996. Following his departure from his namesake label in 2007, Lindeberg became Creative Director for Justin Timberlake's William Rast brand for over two years. His latest venture, BLK DNM, features a European design esthetic inspired by the style and culture of New York City's downtown creative community.

BLK DNM's line has a non-seasonal approach with a product range starting with 60 items (denim and non-denim) for women and men. The product range will be updated regularly throughout the year allowing for constant injections of newness into the line. Inspired by the style of the contemporary art community and Lindeberg's own esthetic, BLK DNM will offer its customers the ability to update their look without being bound by seasonal trends.

Distribution and accessibility of the line will be based largely on a comprehensive and advanced e-commerce platform serving as the main point of sale with no traditional wholesale accounts. BLK DNM will also open a flagship space in downtown New York with plans for additional domestic and international stores. This business concept offers a new generation of customers immediate access to product, while liberating the brand from untenable production and delivery schedules.

"Right now we're experiencing a transitional phase in the global denim market," notes Michael Kramer, Chief Executive Officer and President of Kellwood. "Now is the time to capitalize on the movement. Under Johan's direction, BLK DNM will revolutionize the industry. It's like no other brand in the market right now."

"BLK DNM has been on my mind for a long time but I still needed to find the right partner to get this very personal project off the ground. In Kellwood, I have found the perfect compliment I was looking for and together we intend to build this into a global brand inspired by the city I have made my home," added Lindeberg.

Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, ADAM, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, and My Michelle as well as licensed brands XOXO and David Meister. Kellwood also operates Vince retail stores and Sag Harbor outlet stores across the U.S. Kellwood brands are a perfect combination of fashion and quality.

Kellwood Company


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search