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Kanakaredes & Hanes introduce Design-and-Buy T-Shirt Program
Sep '10
For the second year, Hanes is partnering with Susan G. Komen for the Cure and has created a "Pink Collection" of panties, bras, socks, and tees to show support for the cause. In time for National Breast Cancer Awareness Month in October, Hanes has also launched an online Design and Buy program that allows visitors to design their own T-shirts adorned with messages of hope, love and support.

Hanes also reprises its role as the Official Apparel Sponsor of Passionately Pink for the Cure, a fundraising program created by Susan G. Komen for the Cure which inspires breast cancer advocacy and honors those affected by the disease. The partnership also features film, television and Broadway actress, Melina Kanakaredes, who will lead the Passionately Pink for the Cure mission and support the cause in a new Hanes and Komen for the Cure campaign that includes print materials and a series of public service announcements. In addition to these awareness-raising efforts, Hanes will make an aggregate cash and in-kind contribution of $500,000 to Komen in 2010.

Hanes Design and Buy
For those passionate about the cause, the Design and Buy program is a great opportunity to show support for women fighting the disease. The Design and Buy program will live on the Hanes campaign web site, and will allow users to create their own custom tees. Visitors can choose from six Hanes T-shirt colors and design as many T-shirts as their imagination will allow with the chance for their design to be featured in the HanesPink.com T-shirt gallery.

The program will be available beginning in September and will run for the remainder of the year as a way for people to show their support in finding a cure for breast cancer. Hanes will donate 10 percent of the proceeds from all custom T-shirts through the Design and Buy program to Komen for the Cure.

"The Hanes Design and Buy Program was created to encourage people to join the fight against breast cancer while allowing them to uniquely recognize those suffering from this devastating disease," remarked Sidney Falken, senior vice president, Hanes brand.

Hanes Pink Collection
For the second year, Hanes will offer its "Pink Collection" of panties, bras, socks, and tees designed to create awareness for the cause. As part of the collection, Kanakaredes has designed three T-shirts meant to inspire and encourage others to join her in the fight against breast cancer. The T-shirts were designed to communicate strength, hope and fearlessness while honoring those affected by the disease. The entire Hanes Pink Collection will be available at www.hanes.com and in select stores.

"Support from corporations like Hanes helps tremendously with our fundraising program, Passionately Pink for the Cure, through which we can engage with communities nationwide and remind them the importance of breast health," said Katrina McGhee, executive vice president and chief marketing officer for Susan G. Komen for the Cure. "As much progress as we've made, a woman still dies of breast cancer every 69 seconds and Hanes' support is critical in helping us change that statistic."

Hanes also serves as the Official T-shirt of the Susan G. Komen Race for the Cure Series. Hanes T-shirts will be provided to the 1.6 million people expected to participate in the race series.


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