Home / Knowledge / News / Fashion / Jennifer Lopez to be star of Gucci's children's clothing
Jennifer Lopez to be star of Gucci's children's clothing
21
Oct '10
Gucci is pleased to announce that recording artist and actress Jennifer Lopez will star in a special advertising campaign dedicated to the launch of Gucci's new children's collection. In addition, Gucci also announced a new donation to UNICEF's Schools for Africa initiative in honor of the company's partnership with UNICEF and the launch of the children's collection.

The new children's collection - represented by the iconic Gucci teddy bear - is divided into two age ranges from 0 to 2 years and 2 to 8 years and will be available in selected Gucci directly operated stores, department and specialty stores from November onwards. The collection comprises apparel, shoes, small leather goods, footwear (up to size 33) and selected accessories, including jewelry, sunglasses, scarves and blankets.

The advertising campaign was shot by photographers Mert and Marcus on location in Malibu. It will break worldwide from November in magazines, newspapers, outdoor and online. Gucci will celebrate the launch of the new children's collection on November 20th, which is Universal Children's Day, with children's parties during the week at six of its most important flagship stores in Milan, London, New York, Los Angeles, Hong Kong and Tokyo.

Over the course of its relationship with UNICEF since 2005, Gucci has committed more than US$ 9 million and has consistently supported UNICEF's life-saving treatment, care and prevention programs for orphans and vulnerable children in sub-Saharan Africa, where nearly 1 million children have been orphaned by the HIV/AIDS pandemic. Over time, the partnership has evolved to focus on education through UNICEF's 'Schools for Africa' initiative, which aims to increase access to quality basic education for millions of children in Africa, with a special emphasis on helping the most disadvantaged – girls, orphans and children living in extreme poverty.

In celebration of its partnership with UNICEF and the launch of its new children's collection Gucci has pledged a further US$ 1 million to UNICEF's 'Schools for Africa' initiative with a specific focus on Mozambique and Malawi, where Gucci Creative Director Frida Giannini travelled with UNICEF in November 2009 to see firsthand how Gucci's donations are helping children.

Giannini commented, "I visited Malawi at the end of last year and saw the very difficult situation children face in sub-Saharan Africa, where so many children don't get the chance to go to school. I saw that UNICEF's Schools for Africa program is successfully providing this opportunity that so many of us take for granted. Every child has the right to an education, and an education is forever."

Giannini continued, "I am honoured that Jennifer Lopez has agreed to work with me on the campaign for the new Gucci children's collection. I have always been a fan of Jennifer's both as a musical artist and an actress, but now most of all as a devoted mother.”

Jennifer Lopez began her relationship with Gucci by attending the fundraising event Gucci hosted in New York on February 6th, 2008, which raised over US$ 2.7 million for UNICEF. "I was particularly inspired when I first met Frida in 2008 at the fundraising event she hosted in New York to benefit UNICEF. When Frida told me about her trip to Malawi and her excitement about launching her new children's collection, I was inspired by her idea to build upon Gucci's long term support for UNICEF with a donation in honor of the launch of the collection." Lopez added, "As a mother, I am proud to be a part of this campaign to benefit UNICEF's Schools for Africa program."


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search