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Abhishek & Sonali unveil New Constellation

October 22, 2010 (India)

After winning admiration in New Delhi, OMEGA, the prestigious Swiss watch company, unveiled its latest collection - New Constellation – at a scintillating fashion soiree at Taj Mahal Palace, Colaba. Brand ambassadors Abhishek Bachchan and Sonali Bendre Behl graciously took centre stage to launch the sleek and strong new collection which reinforced Omega’s commitment towards luxury and finesse in India.

Infused with poise and attitude, the New OMEGA Constellation’s fashionable designs effortlessly fuse style and technology together. The new range prides itself with the supernova dial design and brings a new variant of style and sophistication into the Omega range. At the heart of the launch of the collection lies its promise of design superiority and exclusivity. In addition to traditional designs, the new range offers to consumers contemporary yet dressy watches. The women’s line introduces leather straps for the first time in the New Constellation range.

Announcing the launch of the new line, Mr. Jean-Claude Monachon, Vice-President Product Development, Omega said, “Creating a billion-dollar watch brand is not easy. The popularity of Omega has grown manifold during the last few years as we give best value for money. It has taken planning, positioning, technology and distribution for Omega to reach our current level.

“We hope to attract a whole new set of customers to buy luxury watches, thereby growing this segment. We are proud to be the only large watch company in the world to increase both volume sales and revenue by being a great innovator in materials of construction. While preserving the technical and aesthetic qualities, Omega New Constellation timepieces will from now on be fully integrated into the brand’s complete collection.”

The launch evening witnessed top models such as Deepti Gujral, Shruti Agarwal and Alecia Raut sashaying the ramp with inspiring pieces that aesthetically won the hearts of the onlookers. Mandira Wirk’s fashion compilation which emphasized autumn patterns and innovative cuts won accolades from the audience. The show was choreographed by renowned choreographer Lubna Adams. As for the suave Omega brand ambassadors, they looked splendidly breathtaking in their respective ensembles.

Speaking on the occasion, Abhishek Bachchan, Brand Ambassador, OMEGA stated, “It has been a brilliant experience working with this brand which is symbol of novelty and extravagance. The journey of working with this prestigious brand has been quite a gratifying one. The alluring new designs will definitely captivate every watch connoisseur’s heart. Each and every design reflects an attitude of perfection and prosperity.”

Dressed in a gorgeous gown specially designed by Mandira Wirk, Sonali Bendre, Brand Ambassador, OMEGA said, “Being a confident and independent woman with an ability to make my own choices in life I truly identify with Omega’s unique positioning of self-expression. The new range with its well defined straps is very contemporary in its styling and I am highly impressed by the attention to detail. These styles are truly unique and will appeal to those, with a discerning eye, who seek world-class products."

OMEGA International
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