Home / Knowledge / News / Fashion / Abhishek & Sonali unveil New Constellation
Abhishek & Sonali unveil New Constellation
22
Oct '10
After winning admiration in New Delhi, OMEGA, the prestigious Swiss watch company, unveiled its latest collection - New Constellation – at a scintillating fashion soiree at Taj Mahal Palace, Colaba. Brand ambassadors Abhishek Bachchan and Sonali Bendre Behl graciously took centre stage to launch the sleek and strong new collection which reinforced Omega's commitment towards luxury and finesse in India.

Infused with poise and attitude, the New OMEGA Constellation's fashionable designs effortlessly fuse style and technology together. The new range prides itself with the supernova dial design and brings a new variant of style and sophistication into the Omega range. At the heart of the launch of the collection lies its promise of design superiority and exclusivity. In addition to traditional designs, the new range offers to consumers contemporary yet dressy watches. The women's line introduces leather straps for the first time in the New Constellation range.

Announcing the launch of the new line, Mr. Jean-Claude Monachon, Vice-President Product Development, Omega said, “Creating a billion-dollar watch brand is not easy. The popularity of Omega has grown manifold during the last few years as we give best value for money. It has taken planning, positioning, technology and distribution for Omega to reach our current level.

“We hope to attract a whole new set of customers to buy luxury watches, thereby growing this segment. We are proud to be the only large watch company in the world to increase both volume sales and revenue by being a great innovator in materials of construction. While preserving the technical and aesthetic qualities, Omega New Constellation timepieces will from now on be fully integrated into the brand's complete collection.”

The launch evening witnessed top models such as Deepti Gujral, Shruti Agarwal and Alecia Raut sashaying the ramp with inspiring pieces that aesthetically won the hearts of the onlookers. Mandira Wirk's fashion compilation which emphasized autumn patterns and innovative cuts won accolades from the audience. The show was choreographed by renowned choreographer Lubna Adams. As for the suave Omega brand ambassadors, they looked splendidly breathtaking in their respective ensembles.

Speaking on the occasion, Abhishek Bachchan, Brand Ambassador, OMEGA stated, “It has been a brilliant experience working with this brand which is symbol of novelty and extravagance. The journey of working with this prestigious brand has been quite a gratifying one. The alluring new designs will definitely captivate every watch connoisseur's heart. Each and every design reflects an attitude of perfection and prosperity.”

Dressed in a gorgeous gown specially designed by Mandira Wirk, Sonali Bendre, Brand Ambassador, OMEGA said, “Being a confident and independent woman with an ability to make my own choices in life I truly identify with Omega's unique positioning of self-expression. The new range with its well defined straps is very contemporary in its styling and I am highly impressed by the attention to detail. These styles are truly unique and will appeal to those, with a discerning eye, who seek world-class products."

OMEGA International


Must ReadView All

May 31 deadline for registration of chemicals under REACH

Textiles | On 23rd May 2018

May 31 deadline for registration of chemicals under REACH

May 31 is the final deadline for companies to register all chemicals...

US cotton production projected to decline in 2018: USDA

Textiles | On 23rd May 2018

US cotton production projected to decline in 2018: USDA

US cotton production is forecast at 19.5 million bales, nearly 7 per...

Pakistan's textile exports up 8.13% in July-April FY18

Textiles | On 23rd May 2018

Pakistan's textile exports up 8.13% in July-April FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search