Home / Knowledge / News / Fashion / Abhishek & Sonali unveil New Constellation
Abhishek & Sonali unveil New Constellation
22
Oct '10
After winning admiration in New Delhi, OMEGA, the prestigious Swiss watch company, unveiled its latest collection - New Constellation – at a scintillating fashion soiree at Taj Mahal Palace, Colaba. Brand ambassadors Abhishek Bachchan and Sonali Bendre Behl graciously took centre stage to launch the sleek and strong new collection which reinforced Omega's commitment towards luxury and finesse in India.

Infused with poise and attitude, the New OMEGA Constellation's fashionable designs effortlessly fuse style and technology together. The new range prides itself with the supernova dial design and brings a new variant of style and sophistication into the Omega range. At the heart of the launch of the collection lies its promise of design superiority and exclusivity. In addition to traditional designs, the new range offers to consumers contemporary yet dressy watches. The women's line introduces leather straps for the first time in the New Constellation range.

Announcing the launch of the new line, Mr. Jean-Claude Monachon, Vice-President Product Development, Omega said, “Creating a billion-dollar watch brand is not easy. The popularity of Omega has grown manifold during the last few years as we give best value for money. It has taken planning, positioning, technology and distribution for Omega to reach our current level.

“We hope to attract a whole new set of customers to buy luxury watches, thereby growing this segment. We are proud to be the only large watch company in the world to increase both volume sales and revenue by being a great innovator in materials of construction. While preserving the technical and aesthetic qualities, Omega New Constellation timepieces will from now on be fully integrated into the brand's complete collection.”

The launch evening witnessed top models such as Deepti Gujral, Shruti Agarwal and Alecia Raut sashaying the ramp with inspiring pieces that aesthetically won the hearts of the onlookers. Mandira Wirk's fashion compilation which emphasized autumn patterns and innovative cuts won accolades from the audience. The show was choreographed by renowned choreographer Lubna Adams. As for the suave Omega brand ambassadors, they looked splendidly breathtaking in their respective ensembles.

Speaking on the occasion, Abhishek Bachchan, Brand Ambassador, OMEGA stated, “It has been a brilliant experience working with this brand which is symbol of novelty and extravagance. The journey of working with this prestigious brand has been quite a gratifying one. The alluring new designs will definitely captivate every watch connoisseur's heart. Each and every design reflects an attitude of perfection and prosperity.”

Dressed in a gorgeous gown specially designed by Mandira Wirk, Sonali Bendre, Brand Ambassador, OMEGA said, “Being a confident and independent woman with an ability to make my own choices in life I truly identify with Omega's unique positioning of self-expression. The new range with its well defined straps is very contemporary in its styling and I am highly impressed by the attention to detail. These styles are truly unique and will appeal to those, with a discerning eye, who seek world-class products."

OMEGA International


Must ReadView All

Pakistani textile associations want uniform energy pricing

Textiles | On 21st Feb 2018

Pakistani textile associations want uniform energy pricing

Pakistan’s textile industry association representatives have...

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search