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TRANSIT & SELECT set for LA Fashion Market
Jan '11
The California Market Center (CMC) will host the Summer 2011 Los Angeles Fashion Market (LA Fashion Market), Monday – Thursday, January 17-20, 2011, with showrooms open by appointment only on Sunday, January 16, 2011.

Visiting retailers will be able to preview established and emerging collections for women, men and children in hundreds of permanent showrooms and in our expanded range of tradeshows including FOCUS Apparel & Accessories Show, TRANSIT LA Shoe Show and the new SELECT Contemporary Tradeshow. Runway shows,seminars, sponsored lounges, beauty perks and other special events are also featured to enhance buyers' Market experience.

“I plan on attending SELECT and TRANSIT next week,” said Marsha Furst, owner of LF Stores. “I come every season to the CMC, I think the Spring/Summer 11 collections will be strong.”

New contemporary apparel lines debuting in permanent showrooms this Market include Darling (Perlman Rep Showroom, B525),Pascucci (Showroomfive21, B530), Kitten Pink (Showroomfive21, B530),Andrew Marc (Lucinda Showroom, C548), Helios & Luna (The Vonderheide Showroom, C502), Undertease (Valerie Hambas, C548), Pure & Simple (L on 5, B511) and many more. The contemporary floor located on the 5th floor, B-wing will also host a complimentary beauty bar sponsored by Oliver Ifergan Salon, where buyers are invited to get trims, blowdrys and professional hair styling.

The CMC's newest contemporary tradeshow SELECT, featuring a juried selection of upmarket contemporary brands for directional buyers in mind, will take place in the CMC's Fashion Theater, Monday – Thursday, January 17-20, and feature Ai for Ai, Alexia Admor, Boutique 9, Gorjana, Joan and David, Magaschoni Apparel, Minnie Rose, Voom by Joy Han, Inge Christopher, Monserat De Lucca and many more. Honest Tea will sponsor an iced tea bar inside SELECT Monday and Tuesday, from 11:00am-5:00pm and Urth Café Downtown will serve daily complimentary coffee, mini cakes and pastries from 9:00am-11:00am.

Just across from SELECT, in the CMC's Annex, will be a complimentary retailer seminar provided by WGSN titled “WGSN Retail Trend Edit: Global Consumer Attitudes.” The seminar will take place Monday, January 17, 2011 at 12:00pm and provide insight and analysis on global consumer attitudes and retail trend predictions for 2011.

Beginning Tuesday, January 18, 2011 through Thursday, January 20, 2011, TRANSIT LA Shoe Show will take place on the B-side of the Penthouse (13th floor) featuring contemporary footwear brands geared towards specialty boutiques. New exhibitors include Mtng, Caressa, ES Originals, Bernie Mev, Geox, Holster, Nine West, Erica Giuliani, Skemo and more. Returning TRANSIT favorites include Jeffrey Campbell, L.A.M.B., DV by Dolce Vita, Report Signature, Kelsi Dagger, Jessica Simpson, Badgley Mischka and Donald J Pliner, to name a few.

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