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Danish DAY Birger to bring 2ND DAY at Pure Premium
Jan '11
Danish brand DAY Birger et Mikkelsen will be showcasing for the first time at Pure Premium this February. The brand is known for its exquisite designs infused with vintage-inspired glamour and playful innovation.

Pure London incorporating, contemporary and premium womenswear, footwear and accessories will take place at Kensington Olympia from the 13th – 15th February.

Showcasing their Autumn Winter 2011 collection consisting of an attractive mix of colours, striking details and classic elegance. Intriguing references to the classic men's wardrobe, combining a tailored look with a casual expression. A more romantic and feminine dimension is worked into the collection with interesting bead details, embellishment and vintage lace adorning the neckline and shoulders on dresses, cardigans and blouses.

DAY Birger will also be launching their 2ND DAY collection at the show, introducing contemporary designs with a bohemian feel. Combining sculptured silhouettes with a soft
feminine look that composes both everyday outfits and more exquisite looks for evening wear.

“Pure Premium is a great platform for us to launch 2ND DAY, with the right quality buyers attending. The premium area within Pure London is something UK needs and we can see it expanding. We are really looking forward to showing the new collection.” comments Sonal Patel, Country Manager of DAY Birger et Mikkelsen (UK & Eire).

Other brands not to be missed in Pure Premium include Winter Kate, Anonymous by Ross + Bute, Issey Miyake Cauliflower, Math, Bebaroque, TBA, Sara Coleman and Valerie.

Pure London is the leading fashion trade event in the UK. Over 12,000 visitors come to Pure each season, not only to source brands, but also place orders. Taking place every February and August, the show is perfectly timed for seasonal buying.

Pure London

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