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International brands flock to Pure Spirit
Jan '11
The Young Fashion offering at Pure Spirit, has grown significantly developing into its own event from February 13 – 15, 2011 at London Earls Court. As the biggest ever dedicated young fashion offering since 40 degrees, over 350 of the hottest fast fashion and forward order brands, and upcoming designers will be showcased over three days.

International pre-registration figures have increased significantly over the last few weeks showing buyers are committing to Pure earlier and that the show is an essential part of the buying calendar. Buyers from countries such as Dubai, Turkey, Japan, Ireland, Hong Kong, Singapore, Spain, Italy and France will all be attending the show.

Top Spanish brand Custo Barcelona will sit within Pure Spirit for the first time offering a range of their trademark printed tops, skirts, trousers and coats. As a regular on the catwalks at New York fashion, the edgy and colourful collection offers print-on-print and multicolored patterns in a range of silhouettes and styles.

“Custo are delighted to return to the UK market following the launch of its new diffusion brand Custoline being shown at Pure Spirit for the first time. We believe Pure Spirit will be a great platform to showcase our new and existing Custo collections, Custoline & Custo Barcelona to the UK market,” commented Michael Shalders, UK distributor for Custoline & Custo Barcelona.

French brand Molly Bracken will debut their Autumn Winter 11 collection. Ultra feminine dresses made from organza, silky fabrics in close-fitting cuts and classic colours of ivory, black, grey. Prints mixed with frills, appliqué and embroidery are adorned on pretty silhouettes. With the brand now sold across the world and in over 900 stores in France including Galeries Lafayette Paris, this is one UK debut must see for buyers.

Showing only at Pure Spirit this season, Italian brand Amy Gee will be bringing their new Autumn Winter 2011 collection alongside short orders for Spring Summer 2011. Other top brands exhibiting at the show include Firetrap, Kate Fearnley, Disturbia, Iron First, Glamourous, Angel Eye, Freddy and Rinascaimento.

To help buyers source young fashion accessory brands, Funky & Fresh will be situated in its new home of Pure Spirit. Top brands leading the way include Pantherella, Beta Fashion, Jocasi, Helen Rochefort and Buffalo Private Label. Simon Tennant, UK Sales Manager for Pantherella commented “Pantherella are thrilled to be launching our new Autumn 2011 collection at Funky & Fresh within Pure Spirit, this coming February. The new format of the show will attract buyers from all the best retailers in the UK and the world.”

Stitch, the UK's dedicated menswear and accessory tradeshow, will be co-locating within Pure Spirit for February 2011. Some of the brands confirmed for Stitch include Deconstruction, Pretty Green, Luke, Weekend Offender, Duke, Nicholas Deakins and Dr Denim.

“PureSpirit is going from strength to strength. International brands that have never shown in the UK before have recognised that Pure Spirit is the platform for them to gain orders from independents and department stores both from the UK and overseas. This February will see the largest line-up of womens and mens fashion since the days of 40 degrees.” Commented Samantha Bleasby, Event Director of Pure Spirit.

Pure Spirit

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