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DIGJAM Vibrant Fashion Week Season II from Feb 14-16
Feb '11
AHMEDABAD will host Vibrant Fashion Week from February 14-16 in an attempt to launch the city on the country's fashion map.

Modelled on the lines of Lakme Fashion Week and India Fashion Week, the event will see participation from 20 designers from Mumbai. Efforts will be made to present the Kutchi art work to designers and fashion enthusiasts.

Fashion has history and Culture and civilization attached to it, If we talk about fashion and Gujarat we need to go little in past, with the textile industry of the city, in the 19th century, when the city and the industry was established under the British Raj. Textile mills employed thousands of people from across the state, and the cotton garments manufactured were exported across the world. The prosperity of the industry was the mainstay of the city's economy, and Ahmedabad was accordingly termed the “Manchester of the East."

In the 19th century, the textile and garments industry received strong capital investment. On 30 May 1861 Ranchhodlal Chhotalal founded the first Indian textile mill, the Ahmedabad Spinning and Weaving Company Limited. This was followed by the establishment of a series of textile mills such as the Calico Mills, Bagicha Mills and Arvind Mills. By 1905 there were about 33 textile mills in the city. The textile industry further expanded rapidly during the First World War, and benefited from the influence of Mahatma Gandhi's Swadeshi movement, in a way Mahatma Gandhi played a major role in the Indian textile industry, we can say fashion is a retail face of the textile industry.

Surprisingly many of us are not aware that the first every fashion show in the india was organised at very much in Ahmedabad city in 1930 at Calico Dom. Also indias first ever textile museum was inaugurated by the Prime Minister of India Shree JawaharLal Nehru in 1949 at calico.

Gujarat and Ahmedabad has been always vibrant in fashion and has given world a message and fashion statements always, to continue the legacy the process has been set last year by way of organsing Vibrant Fashion Week for the first time, and it was a great success, this year its going to be knows as DIGJAM -VFW Season – II.

DIGJAM Vibrant Fashion Week Season II
For the first time ever, in 2010 Ahmedabad witnessed the spectacular FASHION WEEK held at The Courtyard Marriot. The fashion week was graced by the countries top fashion models and eminent designers. Season I was graced by Zarin Khan, Amruta patki, sophie chaudhari. Season I has promoted Patan Patola. Its a platform to provide a new designers scope of work, meeting with the traders, textile traders, alliance, partners, fashion media to talk about and explore about their creative work and imagination by way of their showcasing the fashion.

Season II Highlights

• Top designer like Aslam Khan, Abhi & Rahul, Paras & Shalini Sulakshana Monga, Arshi Jamal, Pradeep Agarwal, Rohit Verma also taking part in this Flamboyant Event.

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