Bongo will be launching their spring 2011 ad campaign with MTV's “The Hills” star and Bongo girl Audrina Patridge.
First made famous in the 1980's by its body hugging jeans, Bongo has evolved into a leading lifestyle junior brand with extensions into apparel, footwear and other related accessories and will available exclusively at Sears and Kmart stores across the nation.
Patridge commented, “I am thrilled for my second season as the Bongo girl! It has been a wonderful partnership and I really love the product. I wear the jeans and tops constantly and can't wait for spring to wear the bikinis on the beach and all of the new dresses, shorts and sandals.”
The campaign was photographed at Siren Studios in Hollywood, CA by fashion photographer Tony Duran. Patridge will make special appearances on behalf of the brand this spring.
A recent contestant on Dancing with the Stars, Patridge will soon launch her own reality show on VH1. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.
The campaign will debut this March in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in-stores, outdoor and online.
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