Home / Knowledge / News / Fashion / Professor from British Columbia visits Pearl Academy of Fashion
Professor from British Columbia visits Pearl Academy of Fashion
19
Mar '11
Professor Annamma Joy from University of British Columbia, Canada recently visited the campus of Pearl Academy of Fashion, India's leading fashion and design institute. The idea behind her visit was to take sessions /classes with the Masters students on Experiential Branding, Fast Fashion, Customer based Brand equity, Brand Positioning and integrated marketing communication.

Dr. Annamma Joy, Professor, University of British Columbia, said: “It was indeed a very wonderful experience being with the students of Pearl Academy of Fashion. I am impressed by seeing the enthusiasm and interest they have shown in the activities. I would definitely like to engage them into research projects and have an association with in future.”

During the session, she taught them the Zaltman Metaphor Elicitation Technique which elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions which will help them in understanding the psychology of the customer.

Dr. A.K.G Nair, Group Director, Pearl Academy of Fashion, said: “It was indeed a pleasure to have Dr. Annamma present in Pearl Academy of Fashion. Through this workshop/session the students got an excellent chance to exchange their thoughts and explorations about the subject. We hope that this opportunity has been a great help to the students in their learning process and we promise to have more international prospects for the better knowledge of our students in future.”

Pearl Academy of Fashion


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search