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FDCC supports leading runway season
Mar '11
The Fashion Design Council of Canada (FDCC) is grateful for the support of all its sponsors without whom LG Fashion Week Beauty by L'Oréal Paris would not be possible! Their encouragement allows the FDCC to WORK IT on the runway each season, and their support enables them to continue to build the second largest fashion event in North America. These exclusive sponsors epitomize the season's theme, The Business of Fashion, and the FDCC is delighted to be able to work with such wonderful business role models.

LG Electronics Canada is thrilled to enter its fifth season as title sponsor of LG Fashion Week Beauty by L'Oréal Paris,” said Frank Lee, Sr. Manager, Corporate Marketing LG Electronics Canada Inc. “The LG brand represents stylish design, cutting-edge innovation and uncompromising quality. These three pillars resonate at LG Fashion Week Beauty by L'Oréal Paris. We look forward to another memorable season marveling at the catwalk!”

Presenting sponsor L'Oréal Paris will continue infusing its unique style of beauty at LG Fashion Week Beauty by L'Oréal Paris. Backstage, the 40+ member L'Oréal Paris Beauty Team will passionately create all of the runway makeup and hair looks in collaboration with participating designers and apply these looks on more than 500 models throughout the week. Showcasing how to translate runway beauty for real-life, L'Oréal Paris will offer glamorous makeup and hair touch-ups to attendees in their Beauty Lounge in the Fashion Environment where they will be among the first in Canada to try one of the brand's most exciting new cosmetics products scheduled for public launch in June 2011.

KORHANI home has signed a multi year deal as a founding sponsor of the LG Fashion Week Beauty by L'Oréal Paris. Korhani home is the largest Canadian rug manufacturer and will be premiering the latest home trends for Fall 2011 on the main runway. Moji and Kirsten Korhani, Owner and Creative Director, are thrilled about this partnership. This conceptual presentation is a must see event. "This is a great opportunity to show the collaboration between how we style ourselves, and how we style our living spaces" said Kirsten Korhani. Korhani home is also proud to provide the red carpet for the event.

Canadian women choose World MasterCard to enjoy the world of fashion, culture, adventure and discovery. World MasterCard is proud to be a first-time sponsor of the LG Fashion Week Beauty by L'Oréal Paris and to present the latest Pink Tartan collection on the main runway. Through extensive research and reports like the MasterIndex of Canadian Women Consumers, MasterCard provides unique insight into the female consumer, her purchasing decisions and her growing purchasing power.

Joe Fresh is proud to be a sponsor of LG Fashion Week Beauty by L'Oréal Paris for the 5th year! The Joe Fresh brand is Loblaw Companies Limited's answer to Canadian consumers' desire for accessible, of-the-moment style. Creative Director, Joseph Mimran, oversees a collection that features more than 400 items, from the latest in chic fashions to on-trend accessories and must-have beauty products conveniently available at more than 300 stores across Canada.

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