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Matthew Williamson for Impulse at Macy this spring
13
Apr '11
Macy's will debut "Matthew Williamson for Impulse Only at Macy's," the second designer in the retailer's new capsule series effort. Known for his luxury fashion house and distinctive bold print and color choices, Matthew's vision brings an ultra-feminine, bohemian 70s-style to this 30-piece collection that includes evening and daywear, featuring embellished dresses, playsuits, blouses, leather jackets and printed scarves. The limited-time Matthew Williamson collection will be available in the Impulse departments at approximately 225 Macy's stores and on macys.com.

"Our customers rely on Macy's for fresh fashion that is reflective of what the leading designers are showing on the runway," said Jeff Gennette, Macy's chief merchandising officer. "We're excited to offer a special Matthew Williamson collection to our Impulse customer just in time for the spring season, providing women with one of the most coveted and colorful brands in fashion at an incredible price."

To welcome the arrival of Matthew's signature free-spirited boho flair and vivid coloration, Macy's will host a celebratory launch event at Macy's New York flagship Herald Square at 6 p.m. on April 13 in the Impulse department on 2. Matthew and his fashionable following will be joined by model Dree Hemingway (featured in Macy's advertising for the campaign) as they enjoy a special musical performance by Kelis. In addition, customers can shop the collection and sip cocktails to tunes played by DJ Harley Viera Newton.

The Matthew Williamson capsule collection evokes a bohemian mood full of color and print that is irresistible to the eye. Deeply reflective of Matthew's signature style, the line fuses sophisticated separates and collectible 70s-inspired dresses priced. Key items include bold, graphic animal-inspired print and embellished day and party dresses, bohemian blouses, printed scarves and flirty day-to-evening rompers, all with Matthew's iconic styling. With a delicate balance of both modern and retro design, this collection and corresponding advertising campaign featuring model Dree Hemingway infuses Matthew's attitude toward fashion and life.

Matthew Williamson is the second international designer to take part in Macy's fashion initiative that engages acclaimed fashion designers to create a series of rotating collections for the retailer's contemporary fashion Impulse department. Continuing throughout the year, a new capsule will rotate onto the floor every few months, offering limited-edition women's apparel pieces.

A graduate of Central St. Martins with a B.A. in Fashion Design and Printed Textiles, Matthew Williamson began his career working freelance for Marni. From there, he worked for British design houses such as Monsoon and Accessorize. In 1997, Matthew Williamson, the namesake luxury brand was born, debuting the first collection that September during London Fashion Week. In 2002, Williamson expanded into the United States, showing his fall collection during New York Fashion Week. Williamson has since opened flagship stores in London and New York.

Macy's Inc


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