Home / Knowledge / News / Fashion / Merino on stage at Rosemount Australian Fashion Week
Merino on stage at Rosemount Australian Fashion Week
11
May '11
Australian Merino was a star performer on the catwalk during Rosemount Australian Fashion Week's (RAFW) spring summer 2011/2012 collections last week.

Local designers including ellery, Ginger and Smart, Dion Lee and Toby Maclean at Flowers for a VagabOnd infused their collections with the transeasonal magic of Merino.

Ginger and Smart set the pace early with an off schedule launch to their Spring Summer collection with vibrant neons and feminine skirts and dresses pumped up with masculine notes.

A navy jacket in wool georgette and a neon yellow dress were standouts supported by funky t-shirts of the lightest luxe marle printed with silicon lettering and teamed with flowing skirts.Designer Genevieve Smart said the wool pieces had been well received by buyers. “Wool is such a beautiful transeasonal farbric. It's perfect for spring/summer as it's cool and breathable. And it feels beautiful against the skin.

“Wool moulds well so it's a dream to work with. It also absorbs colour brilliantly which is why we used it with the yellow. It really makes the colours pop.”

Like all retail partners involved with the Campaign for Wool Australia, Ginger and Smart are highlighting to consumers how wool is not only natural, but versatile and renewable.

The Flowers for a VagabOnd's 2011/2012 Spring Summer Collection set a tone of its own with basic blacks and whites and used Merino to almost translucent effect.

Designer Toby Maclean draped sheer wool tops over slips, mixing these with body contouring wool jersey dresses.

Toby admits he has a soft spot for Merino having grown up on a Merino farm outside Walgett, NSW.

“Of course the type of wool we are using now would just blow your mind. It's so soft when you put it on,” said Toby.

Australian Wool Innovation (AWI) are the owners of the global Woolmark brand which promotes the use of wool throughout the global fashion industry. Woolmark works closely with local and international designers to source and develop fabrics and knitwear made from quality Merino.

Design partners are granted access to the newest wool technologies from spinners and weavers across the globe. The result is fashion at its most innvoative – bright colours like those used by Ginger and the Smart and the superior drape of quality Merino.

Once a winter staple, Australian Merino is now truly trans-seasonal and gaining popularity in spring/summer collections, action sports clothes and street wear. The inherent properties of Merino ensure softness and warmth when it's cold, and coolness and breathability on hot days.

Rob Langtry, Chief Marketing Officer, Woolmark International explained, “AWI are pleased to continue supporting Australian designers who showcase the latest Merino wool developments as this in turn educates the consumer about the benefits of Merino which is a key objective of Woolmark's global marketing campaign.”

Australian Wool Innovation (AWI)


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search