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Returns of James Long with newcomers at Fashion East SS12
04
Jun '11
The line-up for Fashion East spring/summer 2012 has just been announced, seeing the return of James Long alongside newcomers Marques'Almeida and Maarten van der Horst, both fresh from Central Saint Martins' womenswear MA.

Fashion East, the first young designer support scheme of its kind, was launched in 2000 by The Old Truman Brewery and Lulu Kennedy. Its outstanding role call of alumni includes Gareth Pugh, Meadham Kirchhoff, Holly Fulton, Marios Schwab, Michael van der Ham, Richard Nicoll, Roksanda Ilincic, House of Holland, Jonathan Saunders and Louise Gray.

Mary Homer M.D Topshop
"I'm extremely excited about this season's Fashion East line-up, which brings together creative talent from all around the world. These designers' collections perfectly epitomise the flamboyant spirit of London Fashion Week. Topshop is extremely proud of our support and association with Fashion East, which always seems to identify the best of London's design talent each season."

James Long
James Long graduated from the Royal College of Art with an MA in Menswear and Accessories, and has since become one of the most sought after talents in London. His signature look of luxe hand knits and tough leather pieces executed with sensitive detailing translated effortlessly from menswear into womenswear and his AW11 debut at Fashion East enjoyed huge critical, with interest from Dazed and Confused, Vogue Italia, V magazine, Elle and I-D.

Marques'Almeida
Marques'Almeida (Marta Marques and Paulo Almeida) met at Fashion School in Portugal, from which they both graduated with distinction in 2007. They moved to London in 2009 where they gained industry experience at Vivienne Westwood/ Anglomania (Marques) and Preen (Almeida). In 2009 they started the acclaimed Fashion MA at Central Saint Martins and began working as a duo. Their graduate collection reworked street-wear references, championing a relaxed, deconstructed, effortless aesthetic. They plan to develop this mood and approach for their debut season with Fashion East.

Maarten van der Horst
Van der Horst undertook his BA at the Artez institute of the arts, the college famous for nurturing Viktor & Rolf. During his studies he completed an internship with Chloé in Paris. His BA collection featured handpainted, bright and joyous pieces that reflected his preference for highly personal statements using D-I-Y techniques.

Van der Horst developed his distinctive aesthetic further on the womenswear course MA at Central Saint Martins. His AW11 collection channelled transvestism and escapism, marrying intricately embroidered, second-hand nylon petticoats with Hawaiian shirts, Capri trousers and Bermuda shorts, creating a John Waters-inspired wardrobe. His designs are technically advanced yet highly wearable, exuding a light hearted, joyful elegance without neglecting craftsmanship.


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