Location: 529 Broadway, Spring St., Soho, New York
Area: 55,000 sq ft
Product profile: Footwear, apparel and fashion accessories
Store design | Interiors & VM | Fixtures: The new Nike Soho is designed to deliver Nike products and personalised services through a series of reimagined spaces. Guided by a large team of highly trained Nike store athletes, the store offers an immersive experience for consumers.
The store has one-of-a-kind spaces, that are the ultimate service destinations and include: interactive digital Nike+ Running and Basketball Trials; the Nike+ Soccer Trial Zone, where consumers can try out the latest soccer cleats. There is Nike+ Service Station in the store which is a dedicated service space to consult with Nike certified store experts; Nike by NYC which is a personalisation studio. Adding to it, the store has The Lounge, a women’s boutique within the store with greatly expanded and enhanced fitting rooms and personal styling service. There is The Stands, an in-store space where consumers can connect with one another, learn about the latest product drops or hear from a designer in residence.
The store also features scene for sneakerheads, the Nike+ SNKRS experience. The 54-foot wide dual-gender Nike Sportswear footwear wall is the largest in any Nike store worldwide and has the largest in-season collection of the iconic Nike Air Force 1 in the company’s global fleet of stores. NSW products will premiere on the wall, showcasing the company’s best in sport style innovation.
About the company:
Nike, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International Llc, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.
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