Home / Knowledge / News / Fashion / Nike opens retail experience Nike Soho in New York
Nike opens retail experience Nike Soho in New York
16
Nov '16
Brand:  Nike                                                  

Company: Nike,Inc.

Location: 529 Broadway, Spring St., Soho, New York

Area: 55,000 sq ft

Product profile: Footwear, apparel and fashion accessories

Store design | Interiors & VM | Fixtures: The new Nike Soho is designed to deliver Nike products and personalised services through a series of reimagined spaces. Guided by a large team of highly trained Nike store athletes, the store offers an immersive experience for consumers.

The store has one-of-a-kind spaces, that are the ultimate service destinations and include: interactive digital Nike+ Running and Basketball Trials; the Nike+ Soccer Trial Zone, where consumers can try out the latest soccer cleats. There is Nike+ Service Station in the store which is a dedicated service space to consult with Nike certified store experts; Nike by NYC which is a personalisation studio. Adding to it, the store has The Lounge, a women’s boutique within the store with greatly expanded and enhanced fitting rooms and personal styling service. There is The Stands, an in-store space where consumers can connect with one another, learn about the latest product drops or hear from a designer in residence.

The store also features scene for sneakerheads, the Nike+ SNKRS experience. The 54-foot wide dual-gender Nike Sportswear footwear wall is the largest in any Nike store worldwide and has the largest in-season collection of the iconic Nike Air Force 1 in the company’s global fleet of stores. NSW products will premiere on the wall, showcasing the company’s best in sport style innovation.

About the company:

Nike, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International Llc, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.

Fibre2Fashion.com – India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search