Home / Knowledge / News / Fashion / Not So Serious opens first flagship store in New Delhi
Not So Serious opens first flagship store in New Delhi
20
Apr '17
Brand:  Not So Serious by Pallavi Mohan                                                                                                       

Company: Not So Serious Trading Private Ltd.

Location: Kalkadas Marg, Near Qutub Minar, Mehrauli, New Delhi

Area: 1200 sq ft

Product profile: The concept store resonates the soft aesthetic of the clothes and encapsulates the dreamy and whimsical spirit of the brand with the occasionwear, the signature pret line and the newest edition, kidswear. The kidswear comprises “mini me versions” of the couture line including sequined gowns, A-line dresses, skirts and crop tops.

Store design | Interiors & VM | Fixtures: This concept store has been conceptualised and designed by the architect Anica Kochhar with the narrative start of a garden, a walk away and pergola guiding a person through the clothes. The path leads to the verandah, reflecting the comfort of the home. Alice in Wonderland theme has been used to add twist to the narration of house concept of the store. 

About the company: Not So Serious, is a label by designer Pallavi Mohan. Since its establishment in 2007, the label has been displaying collections that merge western sensibilities with Indian ethos. Interesting mix of colors and combination of mix media with feminine sensibility is the essence of her label. Currently, the brand retails from leading stores in USA and UK as well as in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Goa and Jaipur in India. The store also has its presence online at Anthropologie.com, PerniasPopupShop.com, Exclusively.com and DateTheRamp.com.

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Thrace-LINQ expanding Dorchester County operations

Thrace-LINQ, a global supplier of fabrics for the textile industry,...

Courtesy: Levis

Fashion | On 26th Sep 2017

Google unveils smart denim jacket with Levi Strauss

Ending the months-long wait, Google has unveiled its smart denim...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.5%
No
12.2%
Skip
12.2%

Total Votes: 49

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.3%
No
24.5%
Skip
12.2%

Total Votes: 49

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.8%
No
6.1%
Skip
6.1%

Total Votes: 49

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
71.4%
No
10.2%
Skip
18.4%

Total Votes: 49


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search