Home / Knowledge / News / Fashion / Not So Serious opens first flagship store in New Delhi
Not So Serious opens first flagship store in New Delhi
20
Apr '17
Brand:  Not So Serious by Pallavi Mohan                                                                                                       

Company: Not So Serious Trading Private Ltd.

Location: Kalkadas Marg, Near Qutub Minar, Mehrauli, New Delhi

Area: 1200 sq ft

Product profile: The concept store resonates the soft aesthetic of the clothes and encapsulates the dreamy and whimsical spirit of the brand with the occasionwear, the signature pret line and the newest edition, kidswear. The kidswear comprises “mini me versions” of the couture line including sequined gowns, A-line dresses, skirts and crop tops.

Store design | Interiors & VM | Fixtures: This concept store has been conceptualised and designed by the architect Anica Kochhar with the narrative start of a garden, a walk away and pergola guiding a person through the clothes. The path leads to the verandah, reflecting the comfort of the home. Alice in Wonderland theme has been used to add twist to the narration of house concept of the store. 

About the company: Not So Serious, is a label by designer Pallavi Mohan. Since its establishment in 2007, the label has been displaying collections that merge western sensibilities with Indian ethos. Interesting mix of colors and combination of mix media with feminine sensibility is the essence of her label. Currently, the brand retails from leading stores in USA and UK as well as in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Goa and Jaipur in India. The store also has its presence online at Anthropologie.com, PerniasPopupShop.com, Exclusively.com and DateTheRamp.com.

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search