Home / Knowledge / News / Fashion / Not So Serious opens first flagship store in New Delhi
Not So Serious opens first flagship store in New Delhi
20
Apr '17
Brand:  Not So Serious by Pallavi Mohan                                                                                                       

Company: Not So Serious Trading Private Ltd.

Location: Kalkadas Marg, Near Qutub Minar, Mehrauli, New Delhi

Area: 1200 sq ft

Product profile: The concept store resonates the soft aesthetic of the clothes and encapsulates the dreamy and whimsical spirit of the brand with the occasionwear, the signature pret line and the newest edition, kidswear. The kidswear comprises “mini me versions” of the couture line including sequined gowns, A-line dresses, skirts and crop tops.

Store design | Interiors & VM | Fixtures: This concept store has been conceptualised and designed by the architect Anica Kochhar with the narrative start of a garden, a walk away and pergola guiding a person through the clothes. The path leads to the verandah, reflecting the comfort of the home. Alice in Wonderland theme has been used to add twist to the narration of house concept of the store. 

About the company: Not So Serious, is a label by designer Pallavi Mohan. Since its establishment in 2007, the label has been displaying collections that merge western sensibilities with Indian ethos. Interesting mix of colors and combination of mix media with feminine sensibility is the essence of her label. Currently, the brand retails from leading stores in USA and UK as well as in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Goa and Jaipur in India. The store also has its presence online at Anthropologie.com, PerniasPopupShop.com, Exclusively.com and DateTheRamp.com.

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X