Home / Knowledge / News / Fashion / Pepe Jeans London introduces Custom Studio & Magic Mirror
Pepe Jeans London introduces Custom Studio & Magic Mirror
25
Sep '15
Iconic denim-wear brand Pepe Jeans London has launched Custom Studio and Magic Mirror, two novel concepts to increase customer experience and footfalls in its brick and mortar stores, in India.

Custom Studio, one of the concepts, is Pepe Jeans London's customisation service. Using this new service, customers can design their own denims by choosing the kind of print, fastenings, and colour they want, to create a pair of denims unique to them. Also, a denim expert at the store will be available to advice as a part of this service. Custom Studio will be offered only at selected stores depending on the size of store.

The other concept, Magic Mirror will provide customers the experience of virtual shopping.  The technology uses multiple images taken of the products tried by the consumer, to compare looks on one screen. It encourages self-driven shopping, helps compare looks and allows sharing using social media platforms to get instant feedback.

The virtual dressing mirror is expected to enhance in-store experience, ensure convenience, create buzz and increase footfalls. In its pilot phase, the virtual experience is being launched at 4 stores and will be gradually introduced in other key stores.

Pepe Jeans has 200 stores at present and plans to increase it to 450 to 500 in both metro cities and growing tier II & III places, while putting more focus on its own branded outlets. (HO)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Courtesy: Munich Fabric Start

Fashion | On 19th Jul 2018

Over 100 brands to present denims at Bluezone in Sept

Over 100 international brands will present their denim developments...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search