Home / Knowledge / News / Fashion / Pepe Jeans London introduces Custom Studio & Magic Mirror
Pepe Jeans London introduces Custom Studio & Magic Mirror
25
Sep '15
Iconic denim-wear brand Pepe Jeans London has launched Custom Studio and Magic Mirror, two novel concepts to increase customer experience and footfalls in its brick and mortar stores, in India.

Custom Studio, one of the concepts, is Pepe Jeans London's customisation service. Using this new service, customers can design their own denims by choosing the kind of print, fastenings, and colour they want, to create a pair of denims unique to them. Also, a denim expert at the store will be available to advice as a part of this service. Custom Studio will be offered only at selected stores depending on the size of store.

The other concept, Magic Mirror will provide customers the experience of virtual shopping.  The technology uses multiple images taken of the products tried by the consumer, to compare looks on one screen. It encourages self-driven shopping, helps compare looks and allows sharing using social media platforms to get instant feedback.

The virtual dressing mirror is expected to enhance in-store experience, ensure convenience, create buzz and increase footfalls. In its pilot phase, the virtual experience is being launched at 4 stores and will be gradually introduced in other key stores.

Pepe Jeans has 200 stores at present and plans to increase it to 450 to 500 in both metro cities and growing tier II & III places, while putting more focus on its own branded outlets. (HO)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Brandix signs JV with Best Pacific of Hong Kong

Textiles | On 21st Nov 2017

Brandix signs JV with Best Pacific of Hong Kong

In a joint venture (JV) with the global synthetic materials...

CAI estimates 2017-18 cotton crop at 375 lakh bales

Textiles | On 21st Nov 2017

CAI estimates 2017-18 cotton crop at 375 lakh bales

In its first estimate of the cotton crop for the 2017-18 season...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search