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PredictSpring,Tommy Hilfiger to launch new mobile app
01
May '17
Courtesy: Tommy Hilfiger
Courtesy: Tommy Hilfiger
PredictSpring, a mobile commerce leader, has entered into a partnership with Tommy Hilfiger, a premium lifestyle brand, to build and launch its first mobile app targeting the European market. The app offers consumers in 17 countries the ability to shop looks directly from the brand’s Instagram feed, including looks from the TommyxGigi capsule collection.
 
The app, available in four languages, is also the first to integrate the Hilfiger Club loyalty programme.
 
“Tommy Hilfiger is such an iconic global brand with a loyal following. The functionality and ease-of-use of its new mobile app offers a unique way for customers to connect with the brand, and provides an opportunity for fans to develop a deeper connection with its brand ambassador Gigi Hadid,” said Nitin Mangtani, founder and chief executive officer of PredictSpring.
 
“In an era of mobile first, consumers are spending most of their time on mobile devices, and mobile apps provide an instant, direct-to-consumer shopping experience seamlessly blending content and commerce,” Mangtani said.
 
Notable features of Tommy Hilfiger's new European mobile app, powered by PredictSpring, include shop-the-look on Instagram which allows consumers to browse and purchase from the Tommy Hilfiger Instagram feed, seamlessly integrated into the app, including styles from the TommyxGigi capsule collection. A "buy button" encourages purchase and makes checkout fast, simple, and secure.
 
Members of the Hilfiger Club can login to their loyalty accounts via the app and receive personalised messages, promotions and event invitations. Consumers also have immediate access to loyalty rewards. The in-store item scanning feature allows app users to scan tags in-store to check product availability and order items directly through the app.
 
The app presents enhanced personalised features with consumers receiving push and geo-fence notifications, allowing them to access wishlists, purchase history, and a store locator feature within the app.
 
“Our mission was to democratise the runway and make every look immediately available to all consumers around the world. Our social channels amplify the dynamic, engaging story around our runway shows, and we wanted to take this to the next level with the integration of shopping functionality via a dedicated mobile app. The PredictSpring approach creates a seamless consumer experience that reflects how the current generations of digital natives are using social media and interacting with their favorite brands today,” said Avery Baker, chief brand officer, Tommy Hilfiger. (SV)

Fibre2Fashion News Desk – India


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