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Pure London announces lineup of expert speakers
07
Dec '15
Pure London has secured a line-up of over 20 speakers for its forthcoming edition, which includes those from House of Fraser, Marks & Spencer, River Island, F&F, Museum of London and The Fashion & Textile Museum.

“Tailored sessions will also be provided by WGSN and UK Trade & Investment (UKTI),” a press release from the organisers of Pure London informed.

Seminars for February 2016 will include detailed insights on the top trends in the industry, guides to buying for A/W 16, success stories and tips on branding, merchandising, e-commerce, social media, etc.

According to the organisers, the trade event will provide visitors, buyers and brands in attendance with unmissable content from some of the industry's most reputable names.

Claudia Battisel, director of buying at House of Fraser, will provide a keynote seminar on February 14 and will discuss keeping up with the business of fashion, mastering new skills and developing a team for long-term success.

Battisel said, “I welcome the opportunity to share my personal experiences over the years. Pure London is a great opportunity to share industry insights and I look forward to hearing the other speakers at the event.”

Dave Thomson, head of product at M&S.com and Mobile will be discussing the presence of technology in everyday life and how this has transformed consumers' habits.

Thomson will talk about investing in a 'mobile-first' business, bringing multiple long-term benefits and will do so at 3:30pm on February 14.

Stephen Hall, retail visual director at River Island will present a talk on five steps to update a shop window and in-store displays, also on February 14.

“This practical advice from a merchandising expert will focus on targeting the right customers and using seasonal displays to increase sales,” the organisers stated.

On the same day, Beatrice Behlen, senior curator at Museum of London will be sharing her up close and personal insights on fashion.

The forthcoming edition will take place from February 14-16, 2016 at Olympia London, where over 800 brands will showcase their Autumn Winter 16 collections. (AR)

Fibre2Fashion News Desk – India

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