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QOR expands into womenswear
Oct '17
Courtesy: QOR
Courtesy: QOR
QOR, the luxe performance lifestyle label, is expanding into womenswear, breaking into the emerging active-fashion category with clothing that's distinctly feminine, and designed to perform across all facets of active life. Founded by former CEO of Athleta, Joe Teno, QOR's new collection of 22 stylish women's pieces is crafted with intelligent fabrics.

These stylish women pieces use technical details that support an active lifestyle.

QOR – as in core strength – inspires everyone to move more and reconsider how and when they're active. QOR is fashion that moves you forward.

"Life is busy and being active is key to enjoying it, so we set out to design premium apparel that is made for motion," says Joe Teno, founder of QOR. "Our women's collection is designed to move with consumers through life with comfort and ease. We wanted to create attractive, fashionable styles that support an overall active lifestyle; most of which can be worn everywhere: from work, to yoga, or travel," says Teno, describing the brand's adaptability.

Each functional piece is designed with understated style, seamlessly merging classic fashion elements with a comfortable fit. QOR's new women's line fuses premium fabrics with advanced textile technology to create apparel that withstands the rigors of any activity. The collection features moisture-absorbing merino shirts, cashmere studio crew sweaters and non-wrinkling merino dresses, in addition to luxe basics such as leggings and t-shirts, ranging in price from $48 to $248. QOR will add additional styles to the womenswear collection in Spring 2018, expanding their line of versatile clothing, always utilising the world's best performance materials.

QOR has also developed a "kit" to fit. Each kit has a carefully curated selection of outfits that not only look and feel great, but also have reliable technical performance at its core. These QOR Kits include "Travel Kit", "Workout Kit", "Weekend Kit" and "Office Kit". (SV)

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