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Queen Elizabeth tops 50+ fashion pack
24
Dec '15
Queen Elizabeth has been voted leader of the 50+ fashion pack in a poll conducted by British online retailer JD Williams.

In the year that saw 50 year old Monica Bellucci as the oldest ever Bond girl and 94 year old Iris Apfel release a documentary about her life, JD Williams has continued the celebration of older women by conducting the first ever 50+ style icon survey.

The You Gov report indicated that 49 per cent of women most admired The Queen, narrowly followed by Dame Helen Mirren with 48 per cent. Madonna however, worshipped for her controversial style in the 80s was bottom of the poll with only 3 per cent. US First lady Michelle Obama was ranked 5th, JD Williams said in a press release.

Ed Watson, spokesperson for JD Williams, said, “Our customers admire and relate to the real 50+ woman, the Queen and Dame Helen Mirren are perfect examples of how to age gracefully and avoid the dreaded 'mutton dressed as lamb' look. We've always championed he 50+ female and it's great that women are starting to look to their elders for style inspiration, rather than feeling like their only option is to try to emulate a woman in her 20s.”

JD Williams is part of the N Brown Group, is the UK's number one online retailer for size 16+ ladies.

Mary Berry, the nation's favourite grandmother and The Great British Bake Off judge came 4th in the poll. Not only was the show the most viewed 2015 TV show, it catapulted Mary into our style radar and notably into a style icon.

The results indicate that when choosing their style icons, women opt for sophisticated, classic looks over Madonna-esq outfits that often ill-fitting and too revealing.

The YouGov report also concludes half of women aged 50+ say they dress for themselves rather than to impress others with favourite items of clothing including jeans, trousers and dresses. (SH)

Fibre2Fashion News Desk – India

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