Ralph Lauren expands in Canada with Toronto store & digital platform

28 Sep '23

2 min read

Pic: pio3 / Shutterstock.com

Insights

American fashion firm Ralph Lauren Corporation is expanding in Canada with a new store in Toronto's Yorkdale Shopping Centre and a dedicated online platform launching on October 11.
The move is part of the brand's global 'Next Great Chapter: Accelerate' strategy for sustainable growth, encompassing both physical and digital retail channels.

American fashion company Ralph Lauren Corporation has announced its strategic expansion in Canada with the launch of dedicated digital commerce and its first Ralph Lauren store in Toronto's Yorkdale Shopping Centre. The store is part of the company's broader plans to expand its retail presence in Canada, building upon its existing wholesale and outlet stores in the region. Toronto is among the top 30 global cities where the company aims to build a comprehensive omni-channel ecosystem.

Over the coming years, Ralph Lauren aims to further widen its reach by opening several more stores across the country, the company said in a press release.

The new online platform will be launched on October 11, featuring the full portfolio of Ralph Lauren's brands, including Purple Label, Ralph Lauren Collection, Polo Ralph Lauren, Double RL, and Lauren. The website will offer an extensive range of men's, women's, and childrenswear in apparel, accessories and footwear, along with select home items. While the English version will be launched initially, the company is considering a French-language version for Quebec in the future.

The freshly minted store in Yorkdale will offer a variety of Ralph Lauren’s brands, featuring men's Purple Label and women's collection, as well as a curated selection from Polo Ralph Lauren's men's and women’s collections. Located in one of Canada’s prime retail locations, the store is also designed to provide dedicated client services, including private styling appointments, alterations and repairs, and made-to-measure tailoring options.

This strategic expansion is part of Ralph Lauren Corporation's 'Next Great Chapter: Accelerate' strategy, aimed at achieving sustainable, long-term growth and value creation. It complements the brand's expansion endeavours in North America, Asia, and Europe, focusing on building elevated consumer ecosystems through a balanced approach that includes flagship stores, boutiques, outlets, wholesale partnerships, and digital platforms.

“Ralph Lauren’s ethos of timelessness and authenticity has inspired and connected with our Canadian consumers for decades, and we’re excited to bring a more holistic expression of our brand to Canada,” said Bob Ranftl, regional chief executive officer for North America at Ralph Lauren Corporation. “We look forward to serving our consumers throughout Canada with enhanced and elevated experiences that reflect our luxury lifestyle point of view.”

Fibre2Fashion News Desk (DP)

More Ralph Lauren Corporation News... More Fashion News - United States Of America...