Home / Knowledge / News / Fashion / Reliance enters online fashion business with Ajio.com
Reliance enters online fashion business with Ajio.com
04
Apr '16
Courtesy: Ajio
Courtesy: Ajio
India's online fashion sector now has a new player with Reliance Retail launching Ajio.com, its exclusive portal for women in the age group of 18 to 34 years, at the ongoing Lakme Fashion week in Mumbai.

Seeking to differentiate, the fashion portal was unveiled through a spectacular campaign 'Doubt is Out' with five show stoppers : Actor Sunny Leone, transgender activist, Laxmi Narayan Tripathi, comedian, Bharti Singh, yesteryear actor, Helen and Suman Sharma, the first woman to fly a MiG-35 fighter plane.

The e-commerce site has already been beta launched on an invite-only basis, and its commercial launch was long awaited.

Ajio.com will offer the largest collection of private labels for women online. Some 60 per cent of the merchandise Reliance Retail sells, including national and international brands and Indie (ethnic fusion) wear, will be exclusively available on the portal, RIL had said in its earnings presentation in January.

The online fashion marketplace is currently dominated by the likes of Myntra.com, owned by Flipkart, jabong.com, Amazon among others. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search