Seeking to differentiate, the fashion portal was unveiled through a spectacular campaign 'Doubt is Out' with five show stoppers : Actor Sunny Leone, transgender activist, Laxmi Narayan Tripathi, comedian, Bharti Singh, yesteryear actor, Helen and Suman Sharma, the first woman to fly a MiG-35 fighter plane.
The e-commerce site has already been beta launched on an invite-only basis, and its commercial launch was long awaited.
Ajio.com will offer the largest collection of private labels for women online. Some 60 per cent of the merchandise Reliance Retail sells, including national and international brands and Indie (ethnic fusion) wear, will be exclusively available on the portal, RIL had said in its earnings presentation in January.
The online fashion marketplace is currently dominated by the likes of Myntra.com, owned by Flipkart, jabong.com, Amazon among others. (SH)
Fibre2Fashion News Desk – India
Apparel/Garments | On 21st Feb 2017
Chinese e-commerce giant Alibaba Group has made another move in its...
Textiles | On 21st Feb 2017
The Goods and Services Tax (GST) is likely to result in a reduction...
Zenitex Mill Pvt Ltd
Full of green energy
'Hugo Boss works with carefully selected sourcing partners'
Sunil Kumar Sharma
Loknayak JPNSSSG Ltd
'The blend of cotton–linen yarn has high demand in the domestic and...
The Indian market has huge potential in technical textiles, and by far,...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Fashion | On 16th Feb 2017