Home / Knowledge / News / Fashion / Rheson by Rhea and Sonam Kapoor to debut on Amazon.in
Rheson by Rhea and Sonam Kapoor to debut on Amazon.in
20
Nov '17
Courtesy: Shoppers Stop
Courtesy: Shoppers Stop
Curated by Rhea and Sonam Kapoor, the high street fashion brand Rheson is all set to make an entry in the e-commerce marketplace through Shoppers Stop’s exclusive flagship store on Amazon.in. Rheson will make its debut on Amazon.in with five main themes including Inspiration from the Nostalgic 90s, Mogra, Relaxistan, Emoji and the Mithai.

"We are so stoked by the runaway success of Rheson. Sonam and I wanted to create a brand keeping the Indian girl and her sensibilities in mind. So, it’s really heartening to see that girls from all over the country have taken so strongly to Rheson. We are now super excited to launch Rheson on Amazon.in and take the brand to the next level. With Shoppers Stop’s tremendous platform and Amazon.in’s extensive reach, we are confident that Rheson is going to springboard to greater heights," said Rhea Kapoor.

"It is surreal to see how our little dream has come to life – and on such a large canvas! Shoppers Stop has been a true partner in every sense. And we are now thrilled to extend this collaboration by partnering with Amazon.in. We believe that with Amazon.in’s wide reach and scale, Rheson can reach every nook and cranny; giving young girls and women easy access to affordable glamour. From the very beginning, we were clear that we wanted Rheson to be every girl’s best friend. And with the support of Shoppers Stop and by extension Amazon.in, we know that there’s #NoRheson we can’t achieve that!" said Bollywood actress Sonam Kapoor.

In addition to being listed on Amazon.in, Rheson will also be available on shoppersstop.com, the Shoppers Stop mobile app and Shoppers Stop stores across the country – making the high fashion brand extremely easy to access across various channels.

"Rheson has resonated strongly with our customers across Shoppers Stop stores and our online store. Given Rheson’s early success and potential customer demand across the country, we believe it is an opportune time to elevate the brand’s reach. As part of our commercial agreement with Amazon.in, Rheson is one of our first exclusive brands that will be listed on Shoppers Stop’s exclusive flagship store on Amazon.in. We are confident that this arrangement will give significant boost to Rheson’s growth story," Govind Shrikhande, customer care associate and managing director, Shoppers Stop Ltd. said.

"Taking our commercial partnership with SSL forward, we are thrilled to launch Rheson, one of the most successful brands at Shoppers Stop, on Amazon.in. Drawing upon each other’s strengths to serve the evolving customer base in India, this launch further extends Amazon Fashion’s leadership on selection and offer customers an instant and easy access across the country. We will continue to introduce new fashion products and brands from their wide portfolio and enable Shoppers Stop to access Amazon.in’s nationwide customer base and expand reach in newer geographies," said Arun Sirdeshmukh, head, Amazon Fashion. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search