Home / Knowledge / News / Fashion / Rosie Huntington-Whiteley becomes UGG's global ambassador
Rosie Huntington-Whiteley becomes UGG's global ambassador
11
Apr '16
International supermodel and actress, Rosie Huntington Whiteley, is the first ever global women's brand ambassador of California-based brand Ugg, as per a company press release.

Huntington-Whiteley's Ugg partnership will begin with a fall 2016 campaign featuring the iconic classic boot re-imagined with a range of new features and benefits anticipated to launch globally in August 2016.

As the face of the new Ugg, Huntington-Whiteley's signing coincides with the biggest re-launch the brand has ever made since its inception thirty-seven years ago. The new classic II contains features like treadlite by Ugg outsole for increased traction, improved cushioning for greater support and scotchgard protector to help repel water and stains.

“It is an honour to be partnering with a global brand that is loved as much as UGG. When I started modeling one of the first things I ever purchased was a pair of classic boots as comfort to me is everything. The updated classic offers the same immediate comfort but now with an edgier, street style appeal that can be worn indoors or out,” said Rosie Huntington-Whiteley.

“As an internationally accomplished model and actress, Rosie's effortless elegance and authentic love for Ugg make her the perfect ambassador as her confidence, style and natural warmth mirror our brand values perfectly,” said Dave Powers, president, Deckers Brands. (HO)

UGG

Must ReadView All

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

RBI Governor Urjit Patel and other officials addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

RBI withdraws the incremental CRR from Dec 10

The Reserve Bank of India (RBI) has decided to withdraw the...

Textiles | On 7th Dec 2016

‘Price-competitiveness is crucial for China yarn market’

Kikani Exports, India based yarn supplier with 12 years of experience ...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search