Home / Knowledge / News / Fashion / Shopkick joins hands with New York & Company
Shopkick joins hands with New York & Company
01
Aug '16
Shopkick, the leading shopping app that makes in-store shopping more personal and rewarding, has announced a new partnership with specialty women's fashion apparel and accessories retailer, New York & Company.

In over 170 New York & Company stores across the country, the company's fashion-forward customers can now earn “Kicks” for walking in, visiting the dressing room, and making purchases in-store.

With this partnership, Shopkick will install at least two shopBeacon devices in participating New York & Company stores – one at the front door to reward customers for the simple act of visiting the store, and another at the dressing rooms, to reward customers for trying on clothing. New York & Company's affordable apparel and accessories are targeted to fashion-conscious females, who are interested in receiving rewards as well as information on deals, fashion trends and more. Shopkick's mobile app and in-store beacon technology is a way to reach these shoppers with contextually relevant content and engaging in-store experiences.

Greg Scott, chief executive officer, New York & Company said, “We are constantly gathering feedback from our customers, and know that they are increasingly interacting with our brand via mobile and digital. By partnering with Shopkick, we will drive incremental sales by bringing both new customers into our stores, as well as inspiring our existing loyal customer base to visit our locations more often.”

Shopkick's chief executive officer, Bill Demas said, “New York & Company is helping to create the in-store experience of the future by utilising digital marketing tools to make shopping more personal and rewarding. Consumers want to be rewarded for their everyday shopping behaviours, while retailers want to increase consumer loyalty and foot traffic to their stores. Shopkick's large-scale user base, proprietary location technology and personalised app experience positions us as the mobile shopping platform of choice for top brands, retailers and consumers.” (GK)

Fibre2fashion News Desk - India


Must ReadView All

Pakistan’s FBR imposes 5% sales tax on cotton import

Textiles | On 21st Jul 2018

Pakistan’s FBR imposes 5% sales tax on cotton import

Pakistan’s Federal Board of Revenue recently withdrew sales tax...

Bangladesh drafts policy for Tk1,000 cr govt jute fund

Textiles | On 21st Jul 2018

Bangladesh drafts policy for Tk1,000 cr govt jute fund

Bangladesh will set up a Tk10,000-crore Jute Sector Development Fund...

Ahmad A. Al Sa’adi and Kwon Pyung-Oh display a comprehensive Memorandum of Understanding; Courtesy: Saudi Aramco

Textiles | On 21st Jul 2018

Saudi Aramco, KOTRA sign MoU for business cooperation

Saudi Aramco has signed an MoU with the Korea Trade-Investment...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Top executives
Textile industry

The foremost issue is bridging the skill gap

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Urmil Arya

Sushila International, a well established textile organisation established ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search