With this partnership, Shopkick will install at least two shopBeacon devices in participating New York & Company stores – one at the front door to reward customers for the simple act of visiting the store, and another at the dressing rooms, to reward customers for trying on clothing. New York & Company's affordable apparel and accessories are targeted to fashion-conscious females, who are interested in receiving rewards as well as information on deals, fashion trends and more. Shopkick's mobile app and in-store beacon technology is a way to reach these shoppers with contextually relevant content and engaging in-store experiences.
Greg Scott, chief executive officer, New York & Company said, “We are constantly gathering feedback from our customers, and know that they are increasingly interacting with our brand via mobile and digital. By partnering with Shopkick, we will drive incremental sales by bringing both new customers into our stores, as well as inspiring our existing loyal customer base to visit our locations more often.”
Shopkick's chief executive officer, Bill Demas said, “New York & Company is helping to create the in-store experience of the future by utilising digital marketing tools to make shopping more personal and rewarding. Consumers want to be rewarded for their everyday shopping behaviours, while retailers want to increase consumer loyalty and foot traffic to their stores. Shopkick's large-scale user base, proprietary location technology and personalised app experience positions us as the mobile shopping platform of choice for top brands, retailers and consumers.” (GK)
Fibre2fashion News Desk - India
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