Singapore's Charles & Keith debuts at Metaverse Fashion Week

Decked out in the brand's Spring floral print, the booth will display the icons of the season: the candy-coloured Koa shoulder bag and playful tie-up Alex sandals. Avatars can explore the pop-up to view the Spring 2022 campaign video and try on digital wearables akin to a physical store experience. Guests also have the option to visit the company’s official e-commerce channel to purchase physical products of what their avatars are wearing, Charles & Keith said in a media release.

“To kick off MVFW, Charles & Keith will welcome the first 1,000 avatars to visit the booth with complimentary Koa bag and Alex sandals wearables. Back in the real world, twenty exclusive micro Koa bags are also up for grabs. Guests simply have to take a screenshot of their avatar at the Charles & Keith booth and post it on Instagram or Twitter to stand a chance to win the limited-edition accessory,” the release added.

Charles & Keith is also the first Singaporean fashion brand to offer cryptocurrency as a transaction mode on its e-commerce platform. This new service caters to e-commerce customers that own cryptocurrency and are seeking additional channels where they can purchase goods and services using their investments.

The brand has partnered with TripleA, a crypto payments platform licensed by the Monetary Authority of Singapore and registered with FinCEN, to explore using crypto as an everyday payment mechanism on its official platform. Accepted coins include popular digital currencies Bitcoin, Ethereum and Tether USDT.

This initiative marks the brand's first foray into digital currencies and will be rolled out in Singapore, United States, Australia, Canada, Malaysia, UK and the EU during the initial launch phase in H1 2022.

Fibre2Fashion News Desk (KD)