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Sitharaman's thumbs up to Indian fashion industry
16
Feb '16
In a tribute to India's fashion industry, Commerce Minister Nirmala Sitharaman has said that it has done very well for itself with virtually no help from the government.

Sitharaman's comment came at 'The Global Design and Innovation Session: Branding India Globally' at Make in India Week in Mumbai on Monday.

"The fashion industry in India has played a fantastic role in the past 20-25 years with little or no help from the government. In fact, the fashion industry moved much before the government moved towards globalisation," she said.

The minister said the fashion industry has played an excellent role in leveraging all that "our legacy has given us."

"Our fashion industry is a dynamic one which brings new things on board. So far, fashion has been far away from the government's trajectory. But now, the ministry is actively engaged in promoting fashion in the country," Sitharaman said.

She said the government should play the role of facilitator allowing the industry to bloom on its own and stay at an arm's length.

The minister said India is fast becoming a leading fashion market in the world and the industry is setting the trend in the world by bringing colour, vibrancy and flamboyance in a rather grey setting.

"India offers outstanding product quality, creativity and style," said Patrick Thomas, former CEO of French luxury goods brand Hermes.

Ritu Beri, fashion designer and founder of The Luxury League, said, "Global design and innovation showcases the confluence of our strength of talent, capability and persuasiveness that gives our country a modern flavour in the midst of our mystified diversity." (SH)

Fibre2Fashion News Desk – India


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