Home / Knowledge / News / Fashion / Suditi Industries taking strict action on Nush plagiarism
Suditi Industries taking strict action on Nush plagiarism
11
Oct '17
Courtesy: Youtube
Courtesy: Youtube
Suditi Industries, which designs and sells Hindi film actor Anushka Sharma’s clothing line Nush, is taking strict action about the discrepancies in some designs of its brand Nush. The company has clarified that Sharma was never part of its designing and procuring process, and she was only involved in advising on the styles that could go on the floor.

“Our process at Suditi industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too. This not only is a serious design and procurement process lapse from our design and procurement team but also a breach of trust by the manufacturing company in China with us. We are taking serious actions, internally and externally, against this breach of faith,” Pawan Agarwal, CMD, Suditi Industries, said in a statement.

Further clarifying the process of Nush’s designing and procuring, Agarwal added, “A limited percentage of the collection were manufactured by our Chinese manufacturer. And we follow either of the two processes with them. 1. We design a sample and get it manufactured by the vendor by giving them our design and sample. 2.) We buy the design from the manufacturer exclusively for us and also get it produced by them.

“As we have realised now, few of the designs that we bought from the manufacturer were further produced and sold on a Chinese website. This is a clear breach of business practice implemented by this manufacturer and we are determined to take this up with our business agents.”

The statement also mentions that some of the designs highlighted just have commonalities with prevalent fashion trends and are not copies as mentioned. Suditi along with its partner Anushka Sharma is also ensuring that the specific designs are not put on floor and are discarded from their range.

“This we believe is the most necessary step. This is an extreme situation and we have all hand on deck for this,” said Agarwal.

“We pride ourselves in partnering with someone known for her credibility, honesty and values she brings to the table as part of her imagery and more. We are committed to bringing the best of designs, at the best prices to the Indian consumers,” he added. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

In China, cotton consumption is forecast to expand 4 per cent and...

Courtesy: ZDHC

Textiles | On 24th May 2018

Birla Cellulose, Isko, Lenzing join ZDHC programme

Birla Cellulose, Isko and Lenzing have joined ZDHC Roadmap to Zero...

50 mn Indian internet users buy products online: Report

Apparel/Garments | On 24th May 2018

50 mn Indian internet users buy products online: Report

India has an online population of 500 million but only 50 million...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search