Home / Knowledge / News / Fashion / Suditi Industries taking strict action on Nush plagiarism
Suditi Industries taking strict action on Nush plagiarism
11
Oct '17
Courtesy: Youtube
Courtesy: Youtube
Suditi Industries, which designs and sells Hindi film actor Anushka Sharma’s clothing line Nush, is taking strict action about the discrepancies in some designs of its brand Nush. The company has clarified that Sharma was never part of its designing and procuring process, and she was only involved in advising on the styles that could go on the floor.

“Our process at Suditi industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too. This not only is a serious design and procurement process lapse from our design and procurement team but also a breach of trust by the manufacturing company in China with us. We are taking serious actions, internally and externally, against this breach of faith,” Pawan Agarwal, CMD, Suditi Industries, said in a statement.

Further clarifying the process of Nush’s designing and procuring, Agarwal added, “A limited percentage of the collection were manufactured by our Chinese manufacturer. And we follow either of the two processes with them. 1. We design a sample and get it manufactured by the vendor by giving them our design and sample. 2.) We buy the design from the manufacturer exclusively for us and also get it produced by them.

“As we have realised now, few of the designs that we bought from the manufacturer were further produced and sold on a Chinese website. This is a clear breach of business practice implemented by this manufacturer and we are determined to take this up with our business agents.”

The statement also mentions that some of the designs highlighted just have commonalities with prevalent fashion trends and are not copies as mentioned. Suditi along with its partner Anushka Sharma is also ensuring that the specific designs are not put on floor and are discarded from their range.

“This we believe is the most necessary step. This is an extreme situation and we have all hand on deck for this,” said Agarwal.

“We pride ourselves in partnering with someone known for her credibility, honesty and values she brings to the table as part of her imagery and more. We are committed to bringing the best of designs, at the best prices to the Indian consumers,” he added. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistani textile associations want uniform energy pricing

Textiles | On 21st Feb 2018

Pakistani textile associations want uniform energy pricing

Pakistan’s textile industry association representatives have...

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

Over 100% subsidy target in 2016-17 for PMEGP by KVIC

Textiles | On 21st Feb 2018

Over 100% subsidy target in 2016-17 for PMEGP by KVIC

India’s Khadi and Village Industries Commission (KVIC) has achieved...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Urmil Arya

Sushila International, a well established textile organisation established ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search