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Textiles ministry initiates #CottonIsCool campaign
18
May '17
Courtesy: ShopClues
Courtesy: ShopClues
The Union textiles minister Smriti Irani has initiated a new campaign called #CottonIsCool on microblogging website Twitter to make cotton popular. The Fashion Design Council of India (FDCI) is supporting the initiative taken by the ministry of textiles, while online marketplace ShopClues has partnered with the ministry to bring out the Indianness of cotton.

Irani recently said on Twitter, "I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!" along with her picture in a cotton saree. She also encouraged others to do the same.

ShopClues, under the initiative, has created a special #CottonIsCool page which will be active from until May 20, 2017. Consumers using coupon code ‘cottoniscool’ will also be offered a 10 per cent discount on existing cotton products on the site.

"It gives us immense pleasure to join hands with the ministry of textiles to promote the cotton industry. Cotton is a fabric that keeps one cool in scorching Indian summers, and we are sure that our customers spread across Bharat in over 30,000 pin-codes will have a lot to choose from our wide range of cotton products we have on offer," said Radhika Aggarwal, chief business officer and co-founder, Shopclues.

Earlier, ShopClues had partnered with the Central Cottage Emporium and National Handloom Development Corporation to promote handcrafted, regional, and handloom products on the platform, which were part of its ‘IndiMarket’, an exclusive platform for locally sourced Indian products. (KD)

Fibre2Fashion News Desk – India


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