Why: Hilfiger has a longstanding affinity for music, which has remained a never-ending source of inspiration throughout his career and developed into a strong connection between his brand and the music industry. By naming the Grammy award-winning duo as the global ambassador, Hilfiger brings a modern, youthful twist to its 30-year global menswear legacy.
The collection: The Fall 2017 Tommy Hilfiger menswear range celebrates the ‘90s with a fresh twist on tradition as the collection embodies the rebellious attitude that characterised the decade.
Bytes: "Tommy’s pioneering approach to fusing fashion and music is part of our menswear heritage. Our partnership with The Chainsmokers reflects the company’s strategic commitment to bring the next generation of Tommy Hilfiger consumers into our men’s business with exciting fashion collections, curated shopping experiences, and digital commerce convenience," said Daniel Grieder, CEO, Tommy Hilfiger global and PVH Europe.
The Chainsmokers said, "Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions. Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans."
About Tommy Hilfiger: With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the global premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance.
Fibre2Fashion News Desk – India
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