Home / Knowledge / News / Fashion / The Chainsmokers are brand ambassadors of Tommy Hilfiger
The Chainsmokers are brand ambassadors of Tommy Hilfiger
19
Jun '17
Courtesy: Business Wire; Alex Pall(R) and Andrew Taggart(L)of The Chainsmokers
Courtesy: Business Wire; Alex Pall(R) and Andrew Taggart(L)of The Chainsmokers
What: American DJ/production duo Alex Pall and Andrew Taggart have been named as the global brand ambassadors for Internationally renowned fashion designer brand Tommy Hilfiger menswear, including Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, beginning Fall 2017.

Why: Hilfiger has a longstanding affinity for music, which has remained a never-ending source of inspiration throughout his career and developed into a strong connection between his brand and the music industry. By naming the Grammy award-winning duo as the global ambassador, Hilfiger brings a modern, youthful twist to its 30-year global menswear legacy.

The collection: The Fall 2017 Tommy Hilfiger menswear range celebrates the ‘90s with a fresh twist on tradition as the collection embodies the rebellious attitude that characterised the decade.

Bytes: "Tommy’s pioneering approach to fusing fashion and music is part of our menswear heritage. Our partnership with The Chainsmokers reflects the company’s strategic commitment to bring the next generation of Tommy Hilfiger consumers into our men’s business with exciting fashion collections, curated shopping experiences, and digital commerce convenience," said Daniel Grieder, CEO, Tommy Hilfiger global and PVH Europe.

The Chainsmokers said, "Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions. Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans."

About Tommy Hilfiger: With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the global premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance.

Fibre2Fashion News Desk – India


Must ReadView All

GST Council allows ITC refund to fabrics

Textiles | On 23rd Jul 2018

GST Council allows ITC refund to fabrics

The Goods and Services Tax (GST) Council at its 28th meeting held...

GST slashed on Chenille fabrics, knitted cap to 5%

Textiles | On 23rd Jul 2018

GST slashed on Chenille fabrics, knitted cap to 5%

The Goods and Services Tax (GST) on Chenille fabrics and other...

Courtesy: Pixabay

Textiles | On 23rd Jul 2018

Pakistan's textile exports up 8.67% in 2017-18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search