Belloli will be responsible for leading the global e-commerce, digital product, and analytics teams, as well as a newly-formed innovation function. Sonder will lead merchandising and global planning across ready-to-wear and accessories, as well as product strategy. Both will report to Burberry chief executive officer, Jonathan Akeroyd, and join the executive committee. They will be based at Burberry’s headquarters in London, the company said in a press release.

Belloli joins after more than nine years at Farfetch, where he most recently served as chief commercial and sustainability officer. He has previously held senior roles at Alexander McQueen, Hussein Chalayan, and Prada. Sonder joins after nearly five years at Saint Laurent, where she was general merchandising director. She has also worked in senior roles at Louis Vuitton and Chloe.

“I am delighted to welcome Belloli and Sonder to Burberry. Their appointments reinforce our ambitions for this next phase, building on our strong legacy of innovation and strengthening the alignment between our commercial offering and our new creative vision. I look forward to working closely with them both to progress our strategic priorities and realise Burberry’s potential as the modern British luxury brand,” said Akeroyd.

Fibre2Fashion News Desk (GK)