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UK's Superdry reports 3.6% YoY revenue growth in H1 FY23

30 Jan '23
3 min read
Pic: Quality Stock Arts / Shutterstock.com
Pic: Quality Stock Arts / Shutterstock.com

British clothing brand Superdry has reported 3.6-per cent year-on-year (YoY) increase in revenue to £287.2 million in the first half (H1) of financial year 2023 (FY23). The revenue growth was largely driven by the strong performance in the company’s owned stores. Superdry’s store sales increased 14.3 per cent YoY to £117.7 million, as the company’s saw traffic shift back to physical retail and a normalisation in online revenue.

E-commerce increased 1.6 per cent YoY to £63.3 million in H1 FY23, with the reversion in consumer behaviour somewhat offset by a step-up in performance on third party sites. Retail revenue (combined stores and e-commerce) ended the half up 9.5 per cent YoY, which helped offset the decrease in wholesale revenue of 5.2 per cent YoY, the company said in a press release.

During H1 FY23, the gross margin decreased 3.1 percentage points YoY to 52.1 per cent due to a higher mix of third-party sales within the e-commerce channel, deferred wholesale price increases, and wholesale clearance activity designed to continue inventory reduction programme.

The adjusted loss before tax for the first half was £13.6 million in H2 FY23, a decrease of £10.8 million from a loss of £2.8 million in H1 FY22 and after the benefit of £17.2 million from foreign exchange gains.

Over the 9-week period ending December 31, 2022, Superdry’s group revenue was up 4.5 per cent versus FY22 as physical store trading continued to recover, offsetting a material reduction in wholesale dispatches. Retail revenue grew by 24.9 per cent, reflecting both a strong recovery in stores, with more seasonal weather re-igniting strong demand for outerwear. This was supported by a more strategic Black Friday and end-of-season sale.

The company is mindful of the challenges facing the consumer as it heads into 2023 and remains very cautious about the potential for a soft spring. When combined with current margin run-rates and the underperformance of the wholesale division, Superdry expects the adjusted profit before tax guidance to broadly breakeven (previously £10–20 million).

“The Superdry brand has real momentum, and I’m delighted by how our retail trading continues to strengthen. We’ve done this against a difficult macroeconomic backdrop by delivering well-designed, affordable, and responsibly sourced products which have resonated well with customers. Our coats performed really well in the run up to Christmas, and womenswear continues to be a highlight for us. Stores continued to recover strongly and online had its biggest ever week over Black Friday, helped by our new e-commerce platform which is delivering real benefits,” said Julian Dunkerton, founder and chief executive officer.

Fibre2Fashion News Desk (DP)

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