US' OshKosh B'gosh enters metaverse with Super League Gaming

Demonstrating how OshKosh B’gosh, the clothing brand is evolving to endure through generations, this strategic collaboration will deliver an authentic enhancement to popular gameplay on the metaverse gaming platform, Carter’s said in a press release.

Fashion Runway gamers will be able to customise avatars and create their own styles with their favourite OshKosh B’gosh apparel within the game through Roblox's new layered clothing feature set. Much of the OshKosh B’gosh clothing featured in Fashion Runway will be available to shop in real life on the website, just in time for the back-to-school shopping season.

“Childhood fun looked a little different back when I was a kid wearing OshKosh B’gosh overalls. As we look at this next generation, OshKosh is the perfect brand to reimagine a moment of togetherness between today’s parents, who grew up wearing the brand, and their children. This venture into the metaverse is a first for OshKosh B’gosh and it marks a milestone in how we are reaching parents in a new, innovative way tied to a cultural moment. Super League's expertise coupled with their relationships with top Roblox developers, makes them an ideal partner for the brand’s entry into the metaverse and engaging parents in a new way,” Jeff Jenkins, executive vice president, global marketing, said.

“Super League has been creating opportunities for parents to connect with their kids through gaming since our founding days. We are thrilled to be doing so in an entirely new way with the iconic children's apparel brand, OshKosh B’gosh,” Matt Edelman, chief commercial officer of Super League, said.

Fibre2Fashion News Desk (GK)