US retailer Walmart launches spring 2022 collections

“Spring is always a favourite season of mine. It’s the time I feel most excited about as a designer. For example, with the Free Assembly collection, I wanted it to exude a sense of joy, optimism and colour. I started to think about how that would all come together in the end, really making sure that the collection was presented in a way where it was all planted from the same seed. It’s ultimately a story about happiness and being together, blooming fresh and new,” Maxwell said in a statement.

Maxwell, who oversees the entire creative process for?Free Assembly and Scoop, has worked closely with the design team and partners to align on the overarching themes to ensure that each collection is unified and tells one cohesive design story.

“Working with Walmart has long been a dream of mine. As a kid, growing up in a small town in Texas, Walmart was the destination for everything, including clothing. And, as you know, Denise, we have a shared vision to make beautiful clothing accessible to all. I’ve so enjoyed working closely with Walmart’s design team and partners over the past year to bring this vision to life. There’s nothing more rewarding than clothing that helps people look and feel their best no matter where they come from, who they are or what their budget may be,” added Maxwell, who has completed one year at Walmart as its creative director.

Fibre2Fashion News Desk (RR)