US' Skims launches of Skims Mens with All Star campaign

Photographed by long-time collaborator of the brand, Donna Trope, each athlete represents excellence through their unique backgrounds, personal style and ability to connect with audiences beyond the world of sports.

"The expansion into the menswear space is a major milestone for the brand, and a testament to Skims' commitment to providing solutions for everybody. To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL's top Defensive Player Nick Bosa, I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products," Kim Kardashian, founder and creative director of Skims, said in a press release.

"Skims' decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand's existing product offerings, with men accounting for over 10 per cent of Skims' existing customer base," said Jens Grede, CEO & co-founder of Skims.

For the brand's debut release, Skims Mens will introduce three collections: Cotton, Stretch, and Sport. Cotton is a collection of essentials built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear. Constructed from a maximum-stretch fabric, Stretch is a collection of foundations that will never lose shape. Sport is designed to specifically aid performance; this collection of lightly compressive base layers is engineered to sit seamlessly under workout clothes for comfort and support.

The collection is available to shop exclusively on the official Skims website.

Fibre2Fashion News Desk (KD)