US' Xcel Brands introduces C. Wonder by Christian Siriano

The acclaimed American fashion designer has helmed his own brand since 2008 and has been a member of the Council of Fashion Designers of America (CFDA) since 2013, according to a press release by Xcel Brands. His designs have been worn on the red carpet by numerous celebrities, including current FLOTUS Dr. Jill Biden, former FLOTUS Michelle Obama, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Amy Adams, Scarlett Johansson, Whoopi Goldberg, and Julia Roberts, to name but a few. Siriano will continue to design his own collection while bringing his signature refined exuberance to C. Wonder by his modern ready-to-wear and accessories collections. He will also serve as the public face and voice of the brand, including appearing on HSN’s broadcast and streaming service in 2023.

“Bringing Christian on board to lead the transformation of C. Wonder by Christian Siriano is another key step in the creation of a live-selling ecosystem that connects our brands directly with consumers,” said Robert W. D’Loren, chairman and chief executive officer of Xcel Brands. “Christian’s sophisticated aesthetic, creative vision, and vibrant personality have made him one of America’s most respected young designes and we’re confident he’ll bring a renewed sense of excitement to C. Wonder as we solidify our leadership within the fast-growing livestream marketplace.”

Xcel Brands is one of the largest apparel providers within the interactive TV market and is strategically investing in livestreaming technology platforms and partnerships. In addition to C. Wonder, the company produces and distributes sportswear and dresses under the Halston and H Halston labels available at premium retailers that include Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Macy’s, and HSN. It owns the Judith Ripka and LOGO by Lori Goldstein brands as well as a minority stake in Isaac Mizrahi and Longaberger home products and livestreaming platform, added the release.

“I’ve always loved the C. Wonder brand and I’m thrilled to join the team at Xcel Brands to collaborate and share the brand with new audiences,” said Siriano. “Livestreaming has such a fantastic future here in the US and I can’t wait to be able to connect personally with millions of C. Wonder customers across platforms.”

Fibre2Fashion News Desk (NB)