Flow's software solution uses artificial intelligence and localised technology to allow Sies Marjan customers to feel as if they are shopping with a local retailer. By automating every aspect of the international e-commerce process, Flow's end-to-end, cloud-based platform eliminates the friction in international shopping, such as multi-currency pricing, cost-efficient and rapid shipping, accurate taxes and duties, and simple returns. The company offers more than 70 international payment options.

"Sies Marjan has a great deal of global appeal and its designs are very popular internationally," said Rob Keve, co-founder and CEO of Flow. "We're thrilled to work with the label to help their international customers shop without limitations. We look forward to continuing to support their global commerce efforts through the holiday season into 2019 and beyond."

Based in New York, Sies Marjan was seeing nearly half of its online traffic come from the international market, thus requiring a solution to help capture potential customers with a convenient and intuitive international shopping experience.

"Sies Marjan is growing exponentially with much of our online traffic coming from a global consumer audience," said Joey Laurenti, CEO of Sies Marjan. "Our shoppers come to our website expecting an experience that is in line with a local retailer or brand. The partnership with Flow will ensure that we are bringing a completely seamless shopping experience, from selecting an item, to purchase, to shipping. We're thrilled with our partnership with Flow as we believe it will help us continue to grow and diminish much of the challenges faced in keeping pace with global consumer demand." (RR)

Fibre2Fashion News Desk – India