South Asia will play a crucial role in expanding the market for Tencel, a man-made fibre manufactured by Austrian firm Lenzing AG, according to Sonja Zak, its head of product management. Its next production expansion is coming up in the United States—90,000 tonnes by 2020, and the third expansion of another 90,000 tonnes will be in 2021 in Thailand, she said.
Tencel, popular for its sustainable qualities and biodegradable nature, was launched in India in 1997.South Asia will play a crucial role in expanding the market for Tencel, a man-made fibre manufactured by Austrian firm Lenzing AG, according to Sonja Zak, its head of product management. Its next production expansion is coming up in the United States—90,000 tonnes by 2020, and the third expansion of another 90,000 tonnes will be in 2021 in Thailand, she said#
The company is working with a few Indian brands to take Tencel to the next level. It is also participating in the Lakmé Fashion Week to take the message of Tencel’s sustainability to the masses, she added. (DS)
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Fibre2Fashion News Desk – India