Home / Knowledge / News / News From the WEB / HoopSwagg Announces it has Acquired TheSockGame.com, a Major Pioneer in Sock Customization
HoopSwagg Announces it has Acquired TheSockGame.com, a Major Pioneer in Sock Customization
Apr '17

SHERWOOD, Ore., April 20, 2017 (GLOBE NEWSWIRE) Today, HoopSwagg, LLC, the leader in customized HoopSwagg and premium name branded socks, sleeves and other customized apparel, announced it has acquired TheSockGame.com, a site that also provides premium branded athletic apparel customization since 2011. 

As a part of the acquisition deal, HoopSwagg will continue to operate the TheSockGame.com website, which was considered one of two companies to enter the premium sock customization space early on. The brand has not only been known for its creativity and innovation, but they have also built one of the largest social media followings in the space. In addition to the acquisition, HoopSwagg has also added 200 new designs to total over 500 designs printed on HoopSwagg, Notion™ and premium branded athletic socks. 

"We are extremely excited to carry on the TheSockGame.com brand, which has been a major player in defining the market for custom socks. In 6 years, they have amassed an incredibly loyal following largely due to their innovation, product quality, premium designs, and legendary promotions," said Brennan Agranoff, Founder and CEO of HoopSwagg. "With the addition of 200+ designs and a premium sock line from TheSockGame.com line, HoopSwagg is well positioned to expand our reach and better meet the growing demand we see for direct retail, custom team socks, and custom elite socks for fundraising." 

According to a recent study, "Socks Market: Global industry analysis and forecast 2016 - 2026," athletic socks are one of the two main variants that capture the largest market share, due to their diverse application: for sport and casual wear. Another key socks market driver is the push towards making socks a fashion statement. 

About HoopSwagg, LLC

HoopSwagg LLC is the leading site for customized premium name branded socks, sleeves and apparel to include its own HoopSwagg branded socks and other custom athletic apparel. With a keen focus on products for basketball, the company also provides custom apparel for lacrosse, football, baseball, running, soccer and more. The company now officially owns and operates HoopSwagg.com and TheSockGame.com to include its signature sock brand Notion™. 

Founder and CEO Brennan Agranoff launched HoopSwagg in 2013, when he was 13 years old. Today, he continues to grow and scale the business and recently was the recipient of Baylor University's 2017 Baylor Youth Entrepreneurship Award. As a very active member in his community, Brennan is also very passionate about charitable causes and giving back to the community. Please check out HoopSwagg's list of charitable organizations they work closely with.

(This story has not been edited by Fibre2Fashion staff and is published from a syndicated feed.)

Must ReadView All

Trump urged not to impose new tariffs on Chinese imports

Apparel/Garments | On 21st Mar 2018

Trump urged not to impose new tariffs on Chinese imports

The American Apparel & Footwear Association and 16 other trade...

BRC welcomes UK-EU agreement on Brexit transition period

Apparel/Garments | On 21st Mar 2018

BRC welcomes UK-EU agreement on Brexit transition period

The United Kingdom and the European Union have agreed on a ‘large...

Bright days for Vietnam’s leather, footwear sector: LEFASO

Apparel/Garments | On 21st Mar 2018

Bright days for Vietnam’s leather, footwear sector: LEFASO

Vietnam’s leather and footwear sector will witness more orders and an ...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2018

March 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search