Page Industries Ltd has signed an agreement to become the exclusive licensee of Speedo International Ltd to manufacture, market and distribute the Speedo brand in India. Under this agreement, Page Industries will introduce a range of Speedo products including swimwear, watershorts , apparel, equipment and footwear. Whilst the agreement comes in to effect from July 1, 2011, all the product categories will be available on the shelves starting January 2012.
Speaking about the agreement, Sunder Ashok Genomal - Managing Director, Page Industries Ltd. said; "Swimming has its own inherent advantages over other forms of exercises, hence, an unprecedented number of consumers are now taking up swimming as a fitness and lifestyle option. Speedo is the number one brand and product choice for swimmers around the World. It is a matter of great pride for all of us at Page Industries to partner with a brand of this stature. I am sure that Speedo's product technology & marketing leadership, clubbed with our expertise in manufacturing and distribution will go a long way in forging o very successful and mutually beneficial partnership."
Michael O'Donnell, Vice President, International Business Development for Speedo said; "We are delighted to have entered into this partnership with Page industries Ltd. For over eighty years Speedo has been the leader in swimwear innovation. As Speedo continues to develop it's global market presence, India is an extremely important market for Speedo . Page Industries Ltd. has already revolutionized the way innerwear has been manufactured, marketed and distributed in India and I am confident our partnership will prove instrumental in ensuring Speedo remains the market leader."
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