Underneath to unveil men's underwear lines in 2006
26 Dec '05
2 min read
Underneath.com announced the opening of the Underneath.com Men's Shapewear Department. As the Wonderbra push-up bra and Spanx slimming pantyhose are to women's shapewear, so is the Shape Enhancer firming underwear and Go Softwear front and backside padded briefs are to men's shapewear.
Underneath.com now addresses this market with these men's underwear lines.
Men have become more body conscious over the years as the pressure to look slimmer like Brad Pitt has increased, not to mention the current trend of wearing low rise fashions in underwear and jeans.
Additionally, herbal products like Enzyte for male enhancement have dominated the airwaves increasing men's interest in enhancing their physique and other body parts.
"I suspect you will see many more men's enhancing underwear garments come on the market from the major makers, such as those offer from Mundo Unico, Shape Enhancer and Go Softwear", says Jeff Johnson, Founder of Underneath.com.
"Furthermore, many men's desire to be more fit instantly have made Men's Shapewear Department one of the most visited pages on website."
Underneath.com, since 1997, is the establish Internet shopping portal of brand name men' s and women's underwear, intimate apparel, socks, hosiery, sleepwear and athletic support garments.
Affiliated with other major retailers, Underneath.com offers a comprehensive selection. Brands offered are Arianne, Hue, 2xist, Jocko, Aubade, Jezebel, Adam + Eve, Magic Silk, Bali, Jockey, Bike, Male Power, Barely There, Karen Neuburger, C-IN2, Mansilk, Betsey Johnson, Le Mystere, Calvin Klein, Mundo Unico, Leigh Bantivoglio, Munsingwear, Champion, Lunaire, D & G, Nautica, Wonderbra, Chantelle, Maidenform, DT, Players, Olga, Cosabella, Malizia by La Perla, Diesel, Polo by Ralph Lauren.
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