Eddie Bauer names Daniel Templin as COO & CFO

Mr. Templin's career spans 30 years in the retail industry; over the last 12 years he has focused on active outdoor apparel and footwear. As part of the VF Corporation, Mr. Templin was a key leader in growing revenue at the VF's outdoor coalition from $300M in 2000 to $2.6 Billion in 2011. Specific to the brands he was accountable for, Mr. Templin leveraged a combination of deep operations experience and broad financial expertise to drive significant operating and profit improvements.

"Dan is a very accomplished executive with a consistent track record of success," said Mike Egeck, President and CEO of Eddie Bauer. "He brings depth and breadth of expertise in process, finance, operations, and retail. 

"Dan's particular work in the outerwear industry, including his role as President of the Outdoor Industry Association aligns perfectly with our vision for Eddie Bauer. We look forward to his leadership and contribution as we take this iconic brand to its next phase of growth."

"I'm very excited to join the Eddie Bauer team. This is a brand that has a deep outdoor heritage and a very bright future for exceptional sales and profit growth," said Dan Templin.

Eddie Bauer also announced today that Marv Toland, current CFO for the company, has taken on the newly created role of Senior Vice President Direct with responsibility for the brand's e-commerce and catalog businesses.

"Marv's institutional knowledge of the Eddie Bauer brand combined with his personal passion for our direct business make him an ideal choice to lead our most rapidly growing business segment," said Mike Egeck.

Established in 1920 in Seattle, Eddie Bauer is an internationally recognized brand that sells sportswear, outerwear, gear, and accessories for the active outdoor lifestyle. 

Eddie Bauer LLC