Rip Curl ropes in Cody Felter as Girls Brand Manager for global marketing unit
23 May '05
2 min read
Australia based surfing company Rip Curl announces Cody Felter as Girls Brand Manager in the ultimate surfing company's Global Marketing Unit.
The Global Marketing Unit is staffed in both Costa Mesa, California and Torquay, Australia and works across the Rip Curl Group providing innovative concepts, campaigns and content for the brand. Cody's job will be about ensuring an on target girl's perspective is brought to this ever-growing girl's side of our international business.
However, her day-to-day focus will be in creating better girl's brand awareness in the USA.
Cody comes to Rip Curl from Ezekiel, where she was Juniors Marketing Manager. Before Ezekiel, Cody spent her previous years as publisher of the surf industry's feminine lifestyle publication, Lemonade and at Primedia's action sports division. Cody brings an excellent knowledge of brand development to Rip Curl, along with extensive relationships in the magazine, entertainment and retail worlds.
Rip Curl is focused on continuing the growth and development of the brand's girls division, and sees Cody as an important part of the girls mix.
"I welcome Cody to the Rip Curl team," stated Rip Curl USA Marketing Director, Mike Makos. "She brings with her a wealth of experience and connections and her energy and motivation will help to focus the girls push in our plans. She loves the ocean and the mountains, so we've got a perfect fit."
With Rip Curl's recent headquarter relocation to 3030 Airway Costa Mesa and current US focus, Cody's addition only adds more fuel to the brand fire.
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