rue21 opens first of rueGuy store

The approximately 6,000 square foot stores are the first of seven rueGuy stores slated to open across the U.S. during the month of August.

The Company is on target to open approximately 20 rueGuy stores by the end of the year.

The rueGuy store format features an expanded guys department and more selling space than a traditional rue21 store, providing the male consumer with a broader selection of product and new category opportunities.

Inspired by celebrities and other top brands, the fashion assortment delivers trend right merchandise at every day great value. The rueGuy stores feature open ceilings, a new layout, and design elements selected to appeal to a male customer while complementing the look and feel of the girls store.

The innovative signage and lighting elements, polished floor and new fixtures provides the entire store, both the girls and guys areas, with a dynamic and fresh new look.

Commenting on the rueGuy stores, Bob Fisch, rue21's President and CEO, stated: "We are extremely excited to announce the opening of our first rueGuy stores. We look forward to growing our already successful guys business with this new store format that will allow us to deliver an expanded assortment of merchandise and accessories to our male customers.

"While we originally went into the design process focused on building the guys business, we are confident that the new store layout, colors and fixtures will improve the shopping experience for all of our customers who are seeking the latest trends at competitive starting price points. We see this as just the beginning of building a new store format for the future."

About rue21, inc.

rue21, headquartered in Warrendale, PA, is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 959 stores in 47 states.

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